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(Dreamforce highlights philanthropy over products)
(Record gourd tips scales at Half Moon Bay pumpkin fest)
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鈥淭he really neat thing about Dreamforce this year is not just the size and the innovation,鈥?Salesforce CEO Marc Benioff said as he stood next to a symbolic 6-foot wall of cans built near the Dreamforce entrance on Howard Street. 鈥淓ach and every year, Dreamforce gives back even more than ever before, and this year is no exception.鈥?
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鈥淲e never thought anything like this was going to happen,鈥?Hawkley said. 鈥淚t just kept growing.鈥?
Salesforce did focus on some business. As expected, Benioff promoted Wave, a new cloud analytics platform introduced Monday. The platform helps Salesforce business clients glean more information about their customers from the data already gathered by other software. Salesforce hopes Wave taps into an estimated $38 billion market for data analytics.
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More than 40 years ago, the champion pumpkin came in at 132 pounds. Since then, a breed of California growers has nurtured a delicate art, putting in hours of work each day to keep their pumpkins swelling. When tended to correctly, some gourds can gain 50 pounds in a single day.  
 
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Daily caregiving
The overriding theme Monday, though, was community service, a sensitive topic given the record number of people attending the conference and the street closures around Moscone Center.
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Hawkley started growing his monster on Easter and spent every day nurturing it. He cut the vine Sunday before making the drive south for the weigh-off. When he arrived, the pumpkin sagged on the bed of his truck before a crew came to forklift it onto the stage.  
 
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Rob Globus, whose pumpkin took second place at a mere 1,740 pounds, spent more than 600 hours with his pumpkins this year, refusing to stray far from his home in Walnut Grove (Sacramento County). The trade, he said, requires a balancing of a pumpkin鈥檚 needs.
Company officials insist that its efforts this year are not a meaningless salve to make San Franciscans forget about the traffic headaches.
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Globus, who took up the hobby after retirement, said, 鈥淚t鈥檚 worse than a full-time job. A full-time job you get to go home.鈥?
 
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Off the weighing stage, there鈥檚 a whole economy 鈥?and, increasingly, a Web community 鈥?around pumpkin growing. A tight-knit group of experts buys, sells and trades seeds, testing new hybrids to see what concoctions produce the heartiest fruit.
鈥淲e鈥檙e doing this so we can inspire others, not because we鈥檙e trying to pat ourselves on the back,鈥?said Suzanne DiBianca, president of the nonprofit Salesforce Foundation. 鈥淲e want to inspire all the new technology companies that are here in our city.鈥?
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鈥橧t鈥檚 stressful鈥?
The billionaire Benioff and his wife, Lynne, are major benefactors to children鈥檚 hospitals in San Francisco and Oakland. Tuesday night鈥檚 benefit gala and concert in Civic Center Plaza and City Hall, headlined by singer Bruno Mars and the band Cake, are expected to raise another $8 million for the hospitals.
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There are also strict rules. An organization dubbed the Great Pumpkin Commonwealth regulates weigh-offs worldwide, ensuring among other things that the gourds are healthy. Any holes, of any size, disqualify a pumpkin from competition.
 
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of Santa Rosa learned this the hard way Monday. His 1,828-pound pumpkin had a pit in the bottom that tossed him from what would have been a second-place standing.
But this year, Dreamforce also asked top-level corporate executives attending the conference to volunteer some of their time Monday to fill bags that will be donated to local food banks. Salesforce hopes the event will inspire the executives to start their own food drives to help the 1 in 8 people worldwide who struggle with hunger.
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鈥淚t鈥檚 stressful growing stuff like this,鈥?Pugh said.
 
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That may be, but Pugh was already planning to chop up his pumpkin, harvest its seeds and start the process over again for next year.
Benioff set a goal to collect enough food and donations to feed 1 million people. Self-help coach and motivational speaker Tony Robbins, who joined Benioff at the conference kickoff, pledged to match the financial cost of feeding 1 million people.
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Though Monday marked the first time the Half Moon Bay contest had seen a pumpkin of more than 2,000 pounds, event organizer  said it was a slower year, in part because of the drought.  
 
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鈥淓ach grower had more pumpkins last year, so they took them to more competitions,鈥?Mello said.  
On Tuesday, Dreamforce participants will also stuff 5,000 bags with flash cards, calculators and books for early childhood education. The foundation  last month, and has invited about 100 schoolchildren to watch a keynote address by Hillary Rodham Clinton and World Economic Forum founder Klaus Schwab.
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The five heaviest pumpkins will be on display Saturday and Sunday at the Half Moon Bay Art Pumpkin Festival on Main Street. Then they鈥檒l be shipped off to the highest bidders.
 
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Mike Vallado, who sported a 鈥淲orld Class Pumpkin Carver鈥?jacket, waited near the stage with a carving knife. He plans to turn one of the heaviest pumpkins into a jack-o鈥?lantern.
Also for the first time, Dreamforce has taken over one hotel to host 80 sessions designed expressly for the 7,000 attendees who are from nonprofit and nongovernmental organizations.
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Gourd gossip
 
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A rumor floating around the weigh-in said a woman from Google planned to buy some of the big winners. Others will go to a 鈥減umpkin broker鈥?who sells the gourds off to various buyers.  
On Wednesday, Dreamforce organizers will take corporate executives on helicopter rides over the Bay Area as part of a goal to get 500 employers to hire military veterans.
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Kit Welsh, a Half Moon Bay resident who鈥檚 attended the pumpkin weighings for more than 20 years, said she expects the pumpkins will just keep growing.
 
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鈥淭hey always get bigger,鈥?Welsh said. 鈥淚 don鈥檛 know how, but they always do.鈥?
With the chopper rides, staffed by vets, and a panel discussion about veterans, 鈥淲e really want to get our attendees thinking bigger about how they can hire veterans,鈥?DiBianca said.
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  is a staff writer. E-mail: Twitter: @rainey_l<p>Related Articles:</p><ul><li><a href=http://www.buycelinebags.com/celine-doctor-frame-42>Celine Doctor Frame Bags</a></li><li><a href=http://www.buycelinebags.com/celine-luggage-43>Celine Luggage</a></li><li></li></ul>
 
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Benny Evangelista is a San Francisco Chronicle staff writer. E-mail: . Twitter:@ChronicleBenny
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Revision as of 23:10, 30 October 2014

@@@ 鈥淲e never thought anything like this was going to happen,鈥?Hawkley said. 鈥淚t just kept growing.鈥? More than 40 years ago, the champion pumpkin came in at 132 pounds. Since then, a breed of California growers has nurtured a delicate art, putting in hours of work each day to keep their pumpkins swelling. When tended to correctly, some gourds can gain 50 pounds in a single day. Daily caregiving Hawkley started growing his monster on Easter and spent every day nurturing it. He cut the vine Sunday before making the drive south for the weigh-off. When he arrived, the pumpkin sagged on the bed of his truck before a crew came to forklift it onto the stage. Rob Globus, whose pumpkin took second place at a mere 1,740 pounds, spent more than 600 hours with his pumpkins this year, refusing to stray far from his home in Walnut Grove (Sacramento County). The trade, he said, requires a balancing of a pumpkin鈥檚 needs. Globus, who took up the hobby after retirement, said, 鈥淚t鈥檚 worse than a full-time job. A full-time job you get to go home.鈥? Off the weighing stage, there鈥檚 a whole economy 鈥?and, increasingly, a Web community 鈥?around pumpkin growing. A tight-knit group of experts buys, sells and trades seeds, testing new hybrids to see what concoctions produce the heartiest fruit. 鈥橧t鈥檚 stressful鈥? There are also strict rules. An organization dubbed the Great Pumpkin Commonwealth regulates weigh-offs worldwide, ensuring among other things that the gourds are healthy. Any holes, of any size, disqualify a pumpkin from competition.

of Santa Rosa learned this the hard way Monday. His 1,828-pound pumpkin had a pit in the bottom that tossed him from what would have been a second-place standing.

鈥淚t鈥檚 stressful growing stuff like this,鈥?Pugh said. That may be, but Pugh was already planning to chop up his pumpkin, harvest its seeds and start the process over again for next year. Though Monday marked the first time the Half Moon Bay contest had seen a pumpkin of more than 2,000 pounds, event organizer said it was a slower year, in part because of the drought. 鈥淓ach grower had more pumpkins last year, so they took them to more competitions,鈥?Mello said. The five heaviest pumpkins will be on display Saturday and Sunday at the Half Moon Bay Art Pumpkin Festival on Main Street. Then they鈥檒l be shipped off to the highest bidders. Mike Vallado, who sported a 鈥淲orld Class Pumpkin Carver鈥?jacket, waited near the stage with a carving knife. He plans to turn one of the heaviest pumpkins into a jack-o鈥?lantern. Gourd gossip A rumor floating around the weigh-in said a woman from Google planned to buy some of the big winners. Others will go to a 鈥減umpkin broker鈥?who sells the gourds off to various buyers. Kit Welsh, a Half Moon Bay resident who鈥檚 attended the pumpkin weighings for more than 20 years, said she expects the pumpkins will just keep growing. 鈥淭hey always get bigger,鈥?Welsh said. 鈥淚 don鈥檛 know how, but they always do.鈥?

is a staff writer. E-mail: Twitter: @rainey_l

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