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(Mahan comes up with timely PGA victory at The Barclays (Video highlights))
(DIRECTV and DISH Revolutionize Political TV Advertising Landscape with Combined Addressable Advertising Platform Reaching 20+ Million Households)
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"Am I supposed to put this on, Kentucky Derby style?" he said.
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EL SEGUNDO, Calif. and ENGLEWOOD, Colo., Jan. 26, 2014 鈥?DIRECTV (NASDAQ: DTV) and DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corporation (NASDAQ: DISH), have joined forces <a href=http://architectscanterbury.co.uk/page.php?sale=Cheapest-Louboutin-Shoes>Christian Louboutin Sale Uk</a>  to offer an addressable advertising platform of unprecedented scale and reach for political campaigns. The strategic relationship will allow participating statewide political campaigns to target their TV ads at the household level within 20+ million DIRECTV and DISH homes.The DIRECTV-DISH arrangement will focus on political TV advertisements only, while the companies鈥?other media sales efforts will continue to operate independently.鈥淭he DIRECTV/DISH addressable advertising platform utilizes highly sophisticated and targeted technology that will allow political campaigns to specifically reach swing voters with TV ads.&nbsp; Campaigns can focus their message to a precise set of potential voters and eliminate the spending waste,鈥?said Keith Kazerman, senior vice president of ad sales, DIRECTV. 鈥淭he platform not only uniquely monetizes big data, which has become critical to every political campaign, but it does it at scale.&nbsp; It鈥檚 the perfect complement to local DMA cable buys and a fiscally compelling alternative to local broadcast.鈥濃€淚ndividually, DISH and DIRECTV have pioneered household-addressable advertising across a national footprint for more than two years,鈥?said Warren Schlichting, senior vice <a href=http://architectscanterbury.co.uk/page.php?sale=Kate-Spade-Laptop-Bags>Kate Spade Laptop Bags</a>  president of DISH media sales. 鈥淎s campaigns utilize more and more data, household-addressable advertising introduces a powerful tool to deliver a tailored message to a precise and measurable audience. Together, DISH and DIRECTV reach nearly one out of every five U.S. television households and usher TV into the modern political age.鈥滵IRECTV and DISH utilize the same technology to deliver addressable advertising at the household level to a combined audience of more than 20 million households.Using the same methodology of direct mail, addressable advertising allows advertisers to reach their desired audience with accuracy and combines the emotional impact of TV with nationwide reach and scale.DISH and DIRECTV expect sales to begin in the coming weeks.About DIRECTVDIRECTV (NASDAQ: DTV) is one of the world鈥檚 leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than&nbsp;35 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 20 million customers access to more than 190 HD channels and Dolby-Digital庐 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET鈩? Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 12 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than15.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 42 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit .&nbsp; &nbsp; &nbsp; &nbsp;About DISH DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14.049 million <a href=http://architectscanterbury.co.uk/page.php?sale=Kate-Spade-Randi>Kate Spade Randi</a>  satellite TV customers, as of Sept. 30, 2013, with the highest quality programming and technology with the most choices at the best value. Subscribers enjoy the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation is a Fortune 200 company. Visit .
That would have been fitting. The closing stretch was exactly what he needed Sunday.
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Media ContactJohn Hall, DISH303-723-1968&nbsp;Cara Brugnoli, DIRECTV212.205.0887&nbsp;Investor ContactJason Kiser, DISH303-723-2210&nbsp;Martin Sheehan, DIRECTV310-964-0909Martin.Sheehan@DIRECTV.com
Mahan pulled away with three straight birdies, sealing the victory with a 20-foot putt down the slope on the par-5 17th. That allowed him a bogey from the trees on the final hole for a 6-under 65 and a two-shot victory in the opening FedEx Cup playoff event.
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He already has two World Golf Championships. <a href=http://www.styledepth.com/test.php?sale=Gucci-Belts-Cheap>Gucci Discount</a>  Considering the timing, The Barclays felt bigger.
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Mahan had gone 48 tournaments and nearly 30 months since his last victory. The only player to never miss a FedEx Cup playoff event, he wanted to keep alive his streak of reaching the Tour Championship every year since this series began in 2007. And he wanted to state his case for a captain's pick for the Ryder Cup team.
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This performance will be hard for U.S. captain Tom Watson to ignore.
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"To get a win in an event like this, and the timing that it was, it feels unbelievable," Mahan said.
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"This game is all about winning," he said. "You can have a great year and if you don't win, it just feels like you missed out on something. So to get a win, and do it in a tournament like this in this kind of fashion with a 65 on Sunday, feels great."
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On a day when six players had at least a share of the lead, Mahan found a way to make it look like a comfortable win at Ridgewood.
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He rolled in a 10-foot birdie putt to take the outright lead on the par-3 15th, hit wedge to 3 feet for a birdie on the 16th and then rolled in a 20-foot birdie on the par-5 17th. That stretched his lead to three shots going to the final hole when Cameron Tringale bogeyed the 18th.
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Mahan tried to make it a little more exciting that he needed it to be. He drove into the trees on the right, pitched back to the fairway, pulled his approach into the rough and kept the outcome in doubt until he made the 8-foot bogey putt.
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Jason Day, who shared the 54-hole lead with Jim Furyk, would have needed to hole out from the rough on the 18th to force a playoff and he missed the green. Day closed with a 68 and shared second place with Stuart Appleby (65) and Tringale, who celebrated his 27th birthday with a 66.
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Furyk now has failed to win the last eight times he has held at least a share of the lead going into the final round. He was in the mix until missing the fairway on the 14th and taking bogey, and he wound up with a 70 to finish in eighth place, four shots behind.
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Mahan posed with the crystal trophy with his wife and 1-year-old daughter who flew in to surprise him. He wanted one more picture with David Finn, his biggest fan and a popular figure in these parts. Finn is in a wheelchair with a disorder affecting his limbs and leaving him unable to speak.
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Mahan got up to leave, picked up the trophy by its top and the bottom mysteriously broke off.
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That can be replaced. The victory was one Mahan won't soon forget.
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"There's really never a bad time <a href=http://www.supereleads.com>Moncler Discount</a>  to play good golf," he said. "And this is a really, really good time to play good golf."
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Tringale began the week with questions about disqualifying himself from the PGA Championship several days after the final major ended. He said he had doubts about whether he whiffed a tap-in for bogey and thus signed for a wrong score. He said he wanted a clear conscience.
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"Didn't expect it to be this clear," Tringale said with a smile.
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This was the best finish of his career, and it paid off handsomely. Tringale, who was No. 61 in the standings, moved all the way up to No. 10 and is virtually certain of being in the Tour Championship, which puts him in the majors next year - including his first trip to the Masters.
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The top 100 players in the FedEx Cup standings advance to the second playoff event next week outside Boston. Seven players outside the top 100 at the start of the week qualified for the Deutsche Bank Championship, including Morgan Hoffmann at No. 124. Hoffman, who grew up minutes away from Ridgewood, played with Mahan and had a 69 to tie for ninth.
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Geoff Ogilvy earned the 100th spot, only it wasn't in his hands. Ogilvy missed the cut, and his chances came down to Brendon Todd, who made a 15-foot par <a href=http://www.parajumpersjackenoutlet.de>parajumpers online shop</a>  putt on the last hole. If Todd had missed the putt, Troy Merritt would have been at No. 100 by about a half-point.
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Mahan finished at 14-under 270 and earned $1.44 million. He moved to No. 1 in the FedEx Cup standings, assured of being among the top five players at East Lake with the best shot at capturing the $10 million bonus.
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British Open and PGA champion Rory McIlroy, going after his fourth straight victory, closed with a 70 and tied for 22nd.
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Revision as of 01:59, 11 September 2014

@@@ EL SEGUNDO, Calif. and ENGLEWOOD, Colo., Jan. 26, 2014 鈥?DIRECTV (NASDAQ: DTV) and DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corporation (NASDAQ: DISH), have joined forces <a href=http://architectscanterbury.co.uk/page.php?sale=Cheapest-Louboutin-Shoes>Christian Louboutin Sale Uk</a> to offer an addressable advertising platform of unprecedented scale and reach for political campaigns. The strategic relationship will allow participating statewide political campaigns to target their TV ads at the household level within 20+ million DIRECTV and DISH homes.The DIRECTV-DISH arrangement will focus on political TV advertisements only, while the companies鈥?other media sales efforts will continue to operate independently.鈥淭he DIRECTV/DISH addressable advertising platform utilizes highly sophisticated and targeted technology that will allow political campaigns to specifically reach swing voters with TV ads.  Campaigns can focus their message to a precise set of potential voters and eliminate the spending waste,鈥?said Keith Kazerman, senior vice president of ad sales, DIRECTV. 鈥淭he platform not only uniquely monetizes big data, which has become critical to every political campaign, but it does it at scale.  It鈥檚 the perfect complement to local DMA cable buys and a fiscally compelling alternative to local broadcast.鈥濃€淚ndividually, DISH and DIRECTV have pioneered household-addressable advertising across a national footprint for more than two years,鈥?said Warren Schlichting, senior vice <a href=http://architectscanterbury.co.uk/page.php?sale=Kate-Spade-Laptop-Bags>Kate Spade Laptop Bags</a> president of DISH media sales. 鈥淎s campaigns utilize more and more data, household-addressable advertising introduces a powerful tool to deliver a tailored message to a precise and measurable audience. Together, DISH and DIRECTV reach nearly one out of every five U.S. television households and usher TV into the modern political age.鈥滵IRECTV and DISH utilize the same technology to deliver addressable advertising at the household level to a combined audience of more than 20 million households.Using the same methodology of direct mail, addressable advertising allows advertisers to reach their desired audience with accuracy and combines the emotional impact of TV with nationwide reach and scale.DISH and DIRECTV expect sales to begin in the coming weeks.About DIRECTVDIRECTV (NASDAQ: DTV) is one of the world鈥檚 leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 35 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 20 million customers access to more than 190 HD channels and Dolby-Digital庐 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET鈩? Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 12 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than15.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 42 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit .       About DISH DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14.049 million <a href=http://architectscanterbury.co.uk/page.php?sale=Kate-Spade-Randi>Kate Spade Randi</a> satellite TV customers, as of Sept. 30, 2013, with the highest quality programming and technology with the most choices at the best value. Subscribers enjoy the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation is a Fortune 200 company. Visit . Media ContactJohn Hall, DISH303-723-1968 Cara Brugnoli, DIRECTV212.205.0887 Investor ContactJason Kiser, DISH303-723-2210 Martin Sheehan, DIRECTV310-964-0909Martin.Sheehan@DIRECTV.com

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