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(Our View- Tracking can ease fears of Alzheimer's caregivers)
(McDonald's Reports Global Comparable Sales For August)
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The issues with diagnosis, care and costs related to Alzheimer s disease are as difficult to solve as they are troubling. But wandering can be mitigated, simply and inexpensively, through programs that are now being used in some Maine communities and should be considered elsewhere.
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Comparable sales represent sales at all restaurants, whether operated by the Company or by franchisees, in operation at least thirteen months including those temporarily closed. Some of the reasons restaurants may be temporarily closed include reimaging or remodeling, rebuilding, road construction and natural disasters. Comparable sales exclude the impact of currency translation. Comparable sales are driven by changes in guest counts and average check, which is affected by changes in pricing and product mix. Typically, pricing has a greater impact on average check than <a href=http://www.aec-ist.com/css/Cheap-Gucci-Outlet-Cheap-Bags-Sale-Crossbody.html>Gucci Crossbody</a>  product mix. Management reviews the increase or decrease in comparable sales compared with the same period in the prior year to assess business trends.
One of these programs, known as , is coming to four central Maine communities. Now being used by police and sheriff s departments in Waldo and Knox counties, the program gives <a href=http://capstone.edu.sg/images/guccioutlet.onlinesalecc.php>Gucci Outlet</a>  police access to information about local residents who are believed by their relatives to be in danger of wandering. If that person disappears, police can instantly call up and disseminate photographs and personal and medical information, allowing for a faster, more effective search.
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The number of weekdays and weekend days can impact our reported comparable sales. In August 2014, this calendar shift/trading day adjustment consisted of one less Thursday and one more Sunday compared with August 2013. The resulting adjustment varied by area of the world, ranging from approximately -0.3% to 0.7%. In addition, the timing of holidays can impact comparable sales.
The Wanderers Database is not the only help available. In June, police in Auburn and Ogunquit began using the national Project Lifesaver program, in which the person at risk for wandering wears a bracelet that emits a radio signal.
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Information in constant currency is calculated by translating current year results at prior year average exchange rates. Management reviews and analyzes business results excluding the effect of foreign currency translation and bases incentive compensation plans on these results because they believe this better represents the Company's underlying business trends.  
There are GPS-based systems, as well, such as Comfort Zone, a program through the Alzheimer s Association that allows families and caregivers to locate wanderers using a wearable device and a Web-based mapping program. And there are more low-tech options, such as the MedicAlert SafeReturn program, which helps track people down using an ID bracelet connected to a national hotline.
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Systemwide sales include sales at all restaurants, whether operated by the Company or by franchisees. While franchised sales are not recorded as revenues by the <a href=http://www.aec-ist.com/css/Cheap-Gucci-Handbags-Envy-Thong-Sandals-Watches.html>Watches Gucci</a>  Company, management believes the information is important in understanding the Company's financial performance because these sales are the basis on which the Company calculates and records franchised revenues and are indicative of the financial health of the franchisee base.
But The Wanderers Database, and others like it, puts the information directly in <a href=http://www.avanttravel.com/michaelkorssonline.php>Michael Kors uk</a>  the hands of police, who are in the best position to conduct a search and spread the word to nearby communities.
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Upcoming Communications
And the programs are not just suitable for people with dementia. They can all be used for children diagnosed with an autism spectrum disorder, who also are prone to wander.
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McDonald's tentatively plans to release third quarter results before the market opens on October 21, 2014 and will host an investor webcast. This webcast will be broadcast live and available for replay for a limited time thereafter at .  
In fact, the Autism Society of Maine suggests that parents who have a child on the autism spectrum pre-emptively provide emergency responders with specific information about how to approach their child if he or she goes missing. That is the same information provided to police through The Wanderers Database, except in the latter case it is electronic, and thus easy to access and distribute to responders in the field during an emergency.
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About McDonald's
Alzheimer s disease must be reckoned with in the coming years, in Maine as much as anywhere else. The number of Alzheimer s cases in Maine, the nation s oldest state, is expected to increase by in the next six years alone.
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McDonald's is the world's leading global foodservice retailer with over 35,000 locations serving approximately 70 million customers in over 100 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent <a href=http://www.aec-ist.com/css/Cheap-Gucci-Sale-Keychain-Money-Clips-Envy-Perfume.html>Cheap Gucci Sale</a>  local business men and women.
That comes <a href=http://capstone.edu.sg/clreplicashoes.php>Christian Louboutin Outlet</a>  with many long-term challenges, from attracting enough caregivers to figuring out how to pay for the astronomical Medicare costs associated with the disease. But with the tracking programs so readily available, the danger, and the anguish, presented by wandering can be abated now.
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Forward-Looking Statements
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This release contains certain forward-looking statements, which reflect management's expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. The factors that could cause actual results to differ materially from our expectations are detailed in the Company's filings with the Securities and Exchange Commission, such as its annual and quarterly reports and current reports on Form 8-K.

Revision as of 17:42, 24 September 2014

@@@ Comparable sales represent sales at all restaurants, whether operated by the Company or by franchisees, in operation at least thirteen months including those temporarily closed. Some of the reasons restaurants may be temporarily closed include reimaging or remodeling, rebuilding, road construction and natural disasters. Comparable sales exclude the impact of currency translation. Comparable sales are driven by changes in guest counts and average check, which is affected by changes in pricing and product mix. Typically, pricing has a greater impact on average check than <a href=http://www.aec-ist.com/css/Cheap-Gucci-Outlet-Cheap-Bags-Sale-Crossbody.html>Gucci Crossbody</a> product mix. Management reviews the increase or decrease in comparable sales compared with the same period in the prior year to assess business trends. The number of weekdays and weekend days can impact our reported comparable sales. In August 2014, this calendar shift/trading day adjustment consisted of one less Thursday and one more Sunday compared with August 2013. The resulting adjustment varied by area of the world, ranging from approximately -0.3% to 0.7%. In addition, the timing of holidays can impact comparable sales. Information in constant currency is calculated by translating current year results at prior year average exchange rates. Management reviews and analyzes business results excluding the effect of foreign currency translation and bases incentive compensation plans on these results because they believe this better represents the Company's underlying business trends. Systemwide sales include sales at all restaurants, whether operated by the Company or by franchisees. While franchised sales are not recorded as revenues by the <a href=http://www.aec-ist.com/css/Cheap-Gucci-Handbags-Envy-Thong-Sandals-Watches.html>Watches Gucci</a> Company, management believes the information is important in understanding the Company's financial performance because these sales are the basis on which the Company calculates and records franchised revenues and are indicative of the financial health of the franchisee base.

Upcoming Communications
McDonald's tentatively plans to release third quarter results before the market opens on October 21, 2014 and will host an investor webcast. This webcast will be broadcast live and available for replay for a limited time thereafter at . 
About McDonald's
McDonald's is the world's leading global foodservice retailer with over 35,000 locations serving approximately 70 million customers in over 100 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent <a href=http://www.aec-ist.com/css/Cheap-Gucci-Sale-Keychain-Money-Clips-Envy-Perfume.html>Cheap Gucci Sale</a>  local business men and women.
Forward-Looking Statements
This release contains certain forward-looking statements, which reflect management's expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. The factors that could cause actual results to differ materially from our expectations are detailed in the Company's filings with the Securities and Exchange Commission, such as its annual and quarterly reports and current reports on Form 8-K.
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