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(Other Big 12 hotspots draw game)
(The worldwide craze that's big business for Salzburg)
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The proposed Austin Avenue experience would be Waco鈥檚 entry into the 鈥済ame-day鈥?entertainment district. Here is a school-by-school look at how other Big 12 communities cater to game-day crowds outside the traditional tailgating experience. Populations given are 2013 Census Bureau estimates:
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While Mozart and classical music remain the city's main tourist attractions, half of all visitors who come here every year from the US, Britain, Canada and Asia make the trip because of The Sound of Music, according to the tourism office.
University of Kansas
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  "300,000 visitors who come to Salzburg almost exclusively because of The Sound of Music, that's just a great story, a success story," Herbert Brugger, managing director of Salzburg Tourism, said.
Lawrence, Kansas (pop. 90,811)
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  Advertisement
It says a lot that a 鈥榤ust-see鈥?for football fans at the University of Kansas is a tour of the basketball arena. Phog Allen Fieldhouse aside, most of the pregame action in Lawrence  involves a pub-crawl along Massachusetts Street, the main street in Lawrence. Known as The Mass, it was named the state鈥檚 most popular tourist attraction this year by TripAdvisor. The 600 to 1200 block area of Massachusetts Street is on the National Register of Historic Places.
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  "It's the most successful location placement in film history," he said.
  Kansas State University
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  Bus tours take visitors around the movie's locations twice a day, Sound of Music dinner-and-concert evenings are organised regularly and the Salzburg puppet theatre has even created its own version of the musical.
Manhattan, Kansas (pop. 56,143)
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  But Austria itself was slow to catch on to this worldwide craze.
Most Kansas State students and fans go to Aggieville to celebrate a win, or drown their sorrows after a loss. Aggieville is a six-block, 16-acre area that contains more than 100 shops, restaurants, taverns and a beautifully landscaped park (locally known as 鈥淭he Triangle鈥?. Aggieville has been around since 1889. It鈥檚 where K-State鈥檚 pep rallies and homecoming parades are held. It is located about four blocks, or less than a mile, west of Bill Snyder Memorial Stadium in downtown Manhattan, Kansas.
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  The story of the von Trapp family was made into several German-language films here [url=http://www.saclouisvuittonhomme.com]Sac Louis Vuitton Wilshire[/url] in the 1950s and was widely known locally.
  University of Oklahoma
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  But the 1959 Broadway musical, on which the Hollywood version was based, only premiered in Vienna in 2005 and in Salzburg in 2011 - to great success.
  Norman, Oklahoma (pop. 118,197)
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Most Austrians have never seen the Oscar-winning film starring Julie Andrews and Christopher Plummer.
  Located one block north of Memorial Stadium, Campus Corner has been the pregame home of students and fans since 1917, and features 60 different clubs, boutiques and sports bars covering several blocks along Boyd Avenue in Norman. Legendary bar O鈥機onnell鈥檚 joined the Campus Corner scene a few years back after the original location was razed to make room for more dorm rooms.
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  Even now, asking a Salzburg resident where one might find the Do-Re-Mi steps - where Maria von Trapp teaches the children how to sing in the movie - is likely to provoke a bemused reaction.
  Texas Tech University
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  'Nowhere near ending'
Lubbock (pop. 239,538)
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  For a Mozart-obsessed city, which prides itself on its prestigious music festival: "It just brings diversity... I think it adds to the greatness of Salzburg," said Keijo Halinen, from Finland, who joined one of the Sound of Music tours with his wife Monica.
  Jones AT T Stadium is known as one of the most hostile places to play in the Big 12. It also has one of the largest tailgating traditions as well. Raider Alley next to the stadium is THE place to be on gameday. For after the game, as well as the night before, Lubbock is developing its Depot District, located near downtown at 19th and Buddy Holly Avenue, as a destination spot.
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  Every day, dozens of tourists of all ages and nationalities jump on a bus to see the romantic gazebo where Liesl sang Sixteen going on Seventeen, the church in Mondsee where the famous wedding scene took place and Leopoldskron Palace, where the lake scenes at the Trapp villa were filmed.
  The budding district has met with mixed reviews in the past, but is widely known as the place where Texas Tech students spend weekend nights. It is developing into a go-to place when visiting Lubbock for a game, but competes with several well-known eating establishments and sports bars along Broadway, including local favorite Chimy鈥檚.
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On the way, many sing along to the well-known music by the American partners Richard Rodgers and Oscar Hammerstein.
  West Virginia University
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  "It's a family film. We've had visitors who were first here backpacking, then came with their wife, later with their children and today they come with their grandchildren," said Stefan Herzl, who organises the Original Sound of Music Tour.
  Morgantown, West Virginia (pop. 30,666)
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The breathtaking countryside of green hillsides and deep blue mountain lakes adds to the magic for [url=http://www.saclouisvuittonhomme.com]Sac Louis Vuitton Speedy Round[/url] visitors, touring not just film locations but the city where the real von Trapps lived.
  Most Big 12 fans will never visit Morgantown, but there are a few diehard fans who hit every game, home and away, including Baylor fans. In spite of the fact that Morgantown is the Big 12鈥檚 smallest market, West Virginia University is a high-profile football program and Morgantown has its own gameday traditions. When the lights dim at Mountaineer Stadium, most folks congregate in downtown Morgantown along High Street, the main street. There are 35 taverns and more than 100 retail shops in downtown Morgantown.
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  "We probably wouldn't have come here if it wasn't for this to be honest... The Sound of Music was a massive draw," said Matt Preston from London, who opted for the tour rather than visit Mozart's birthplace.
  Oklahoma State University
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"Something about the movie captures audiences' attention. It's magical. Just seeing the beautiful scenery, the Alps, it's very heartwarming," added Jennifer, a recent university graduate from Austin, Texas, who was taking the tour for a second time.
Stillwater, Oklahoma (pop. 47,186)
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  With new stage productions popping up every year including in China, Japan and India, interest in The Sound of Music shows no sign of letting up. A live TV special in the US last December and a televised casting show in Britain in 2006 drew millions of viewers.
Eskimo Joe鈥檚 consistently ranks as one of the top 10 college bars in America, and it鈥檚 only a five-minute walk from there to Boone Pickens Stadium. However, Eskimo Joe anchors only a small cluster of restaurants along Elm Street, and it鈥檚 almost always packed. Stillwater鈥檚 equivalent to a gameday entertainment district is a collection of taverns and bars along Washington Street known as The Strip. It鈥檚 a three-block-long pub crawl adjacent to the OSU campus and the only Big 12 school whose student-centric area is not in the heart of downtown.
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This is good news for Salzburg's tourism office, which uses new productions of the musical whenever it can to sell the city abroad as a travel destination.
  Iowa State University
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  With the movie turning 50 next year, Salzburg is already in talks with 20th Century Fox and the estate of Rodgers and Hammerstein to bring back the cast of the movie and organise a special tribute.
Ames, Iowa (Pop. 61,792)
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"The story with The Sound of Music is obviously nowhere near  ending," said tourism director Brugger.
Like Stillwater, Ames lacks a definitive downtown district for after the game. Most college students gather at several taverns along Welch Avenue west of Jack Trice Stadium in an area known as Campustown. The signature restaurant is Hickory Park east of the stadium along Highway 69, between I-35 and the stadium.
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AFP
Texas Christian University
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Fort Worth (pop. 792,727)
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  TCU isn鈥檛 the traditional college town set-up, being in the middle of Fort Worth. A TCU-centric entertainment district doesn鈥檛 really exist, although there are a number of eating places and taverns near Amon Carter Stadium and the campus. In terms of entertainment districts, most Waco residents have probably visited Sundance Square in downtown Fort Worth, or the West Seventh district. At the very least, many Bear fans have likely been  to Billy Bob鈥檚 or Bass Hall. It鈥檚 only 90 minutes from Waco.
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  University of Texas
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Austin (pop. 885,400)
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Austin鈥檚 Sixth Street entertainment district outgrew its gameday destination moniker a long time ago. The traditional seven-block stretch of Sixth Street from Congress Avenue to Interstate 35, just south of the University of Texas campus, is the center of a much larger entertainment district that plays host to millions of visitors each year. For gameday purposes, anywhere in the Sixth Street district is the place to be.
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Revision as of 20:45, 13 August 2014

@@@ While Mozart and classical music remain the city's main tourist attractions, half of all visitors who come here every year from the US, Britain, Canada and Asia make the trip because of The Sound of Music, according to the tourism office.

"300,000 visitors who come to Salzburg almost exclusively because of The Sound of Music, that's just a great story, a success story," Herbert Brugger, managing director of Salzburg Tourism, said.
Advertisement 
"It's the most successful location placement in film history," he said.
Bus tours take visitors around the movie's locations twice a day, Sound of Music dinner-and-concert evenings are organised regularly and the Salzburg puppet theatre has even created its own version of the musical.
But Austria itself was slow to catch on to this worldwide craze.
The story of the von Trapp family was made into several German-language films here [url=http://www.saclouisvuittonhomme.com]Sac Louis Vuitton Wilshire[/url] in the 1950s and was widely known locally.
But the 1959 Broadway musical, on which the Hollywood version was based, only premiered in Vienna in 2005 and in Salzburg in 2011 - to great success.
Most Austrians have never seen the Oscar-winning film starring Julie Andrews and Christopher Plummer.
Even now, asking a Salzburg resident where one might find the Do-Re-Mi steps - where Maria von Trapp teaches the children how to sing in the movie - is likely to provoke a bemused reaction.
'Nowhere near ending'
For a Mozart-obsessed city, which prides itself on its prestigious music festival: "It just brings diversity... I think it adds to the greatness of Salzburg," said Keijo Halinen, from Finland, who joined one of the Sound of Music tours with his wife Monica.
Every day, dozens of tourists of all ages and nationalities jump on a bus to see the romantic gazebo where Liesl sang Sixteen going on Seventeen, the church in Mondsee where the famous wedding scene took place and Leopoldskron Palace, where the lake scenes at the Trapp villa were filmed.
On the way, many sing along to the well-known music by the American partners Richard Rodgers and Oscar Hammerstein.
"It's a family film. We've had visitors who were first here backpacking, then came with their wife, later with their children and today they come with their grandchildren," said Stefan Herzl, who organises the Original Sound of Music Tour.
The breathtaking countryside of green hillsides and deep blue mountain lakes adds to the magic for [url=http://www.saclouisvuittonhomme.com]Sac Louis Vuitton Speedy Round[/url] visitors, touring not just film locations but the city where the real von Trapps lived.
"We probably wouldn't have come here if it wasn't for this to be honest... The Sound of Music was a massive draw," said Matt Preston from London, who opted for the tour rather than visit Mozart's birthplace.
"Something about the movie captures audiences' attention. It's magical. Just seeing the beautiful scenery, the Alps, it's very heartwarming," added Jennifer, a recent university graduate from Austin, Texas, who was taking the tour for a second time.
With new stage productions popping up every year including in China, Japan and India, interest in The Sound of Music shows no sign of letting up. A live TV special in the US last December and a televised casting show in Britain in 2006 drew millions of viewers.
This is good news for Salzburg's tourism office, which uses new productions of the musical whenever it can to sell the city abroad as a travel destination.
With the movie turning 50 next year, Salzburg is already in talks with 20th Century Fox and the estate of Rodgers and Hammerstein to bring back the cast of the movie and organise a special tribute.
"The story with The Sound of Music is obviously nowhere near  ending," said tourism director Brugger.
AFP
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