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(DIRECTV and DISH Revolutionize Political TV Advertising Landscape with Combined Addressable Advertising Platform Reaching 20+ Million Households)
(Dos Anjos scores major upset, becomes first to TKO ex)
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EL SEGUNDO, Calif. and ENGLEWOOD, Colo., Jan. 26, 2014 鈥?DIRECTV (NASDAQ: DTV) and DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corporation (NASDAQ: DISH), have joined forces <a href=http://architectscanterbury.co.uk/page.php?sale=Cheapest-Louboutin-Shoes>Christian Louboutin Sale Uk</a>  to offer an addressable advertising platform of unprecedented scale and reach for political campaigns. The strategic relationship will allow participating statewide political campaigns to target their TV ads at the household level within 20+ million DIRECTV and DISH homes.The DIRECTV-DISH arrangement will focus on political TV advertisements only, while the companies鈥?other media sales efforts will continue to operate independently.鈥淭he DIRECTV/DISH addressable advertising platform utilizes highly sophisticated and targeted technology that will allow political campaigns to specifically reach swing voters with TV ads.&nbsp; Campaigns can focus their message to a precise set of potential voters and eliminate the spending waste,鈥?said Keith Kazerman, senior vice president of ad sales, DIRECTV. 鈥淭he platform not only uniquely monetizes big data, which has become critical to every political campaign, but it does it at scale.&nbsp; It鈥檚 the perfect complement to local DMA cable buys and a fiscally compelling alternative to local broadcast.鈥濃€淚ndividually, DISH and DIRECTV have pioneered household-addressable advertising across a national footprint for more than two years,鈥?said Warren Schlichting, senior vice <a href=http://architectscanterbury.co.uk/page.php?sale=Kate-Spade-Laptop-Bags>Kate Spade Laptop Bags</a>  president of DISH media sales. 鈥淎s campaigns utilize more and more data, household-addressable advertising introduces a powerful tool to deliver a tailored message to a precise and measurable audience. Together, DISH and DIRECTV reach nearly one out of every five U.S. television households and usher TV into the modern political age.鈥滵IRECTV and DISH utilize the same technology to deliver addressable advertising at the household level to a combined audience of more than 20 million households.Using the same methodology of direct mail, addressable advertising allows advertisers to reach their desired audience with accuracy and combines the emotional impact of TV with nationwide reach and scale.DISH and DIRECTV expect sales to begin in the coming weeks.About DIRECTVDIRECTV (NASDAQ: DTV) is one of the world鈥檚 leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than&nbsp;35 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 20 million customers access to more than 190 HD channels and Dolby-Digital庐 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET鈩? Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 12 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than15.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 42 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit .&nbsp; &nbsp; &nbsp; &nbsp;About DISH DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14.049 million <a href=http://architectscanterbury.co.uk/page.php?sale=Kate-Spade-Randi>Kate Spade Randi</a>  satellite TV customers, as of Sept. 30, 2013, with the highest quality programming and technology with the most choices at the best value. Subscribers enjoy the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation is a Fortune 200 company. Visit .
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"I worked a lot on my striking, and I knew my striking was better than his. The plan was to be patient in the first round but throw hard."
Media ContactJohn Hall, DISH303-723-1968&nbsp;Cara Brugnoli, DIRECTV212.205.0887&nbsp;Investor ContactJason Kiser, DISH303-723-2210&nbsp;Martin Sheehan, DIRECTV310-964-0909Martin.Sheehan@DIRECTV.com
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No-ninja  Movie fights will never be the same MMA law  Why Vic's cage-ban is baffling Rafael dos Anjos (22-7) scored one of the biggest upsets of the year, knocking out former UFC and WEC titlist <a href=http://capstone.edu.sg/images/guccioutlet.onlinesalecc.php>Gucci Outlet</a>  Benson Henderson (21-4).
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Dos Anjos, one of the most overlooked contenders in the UFC's talent rich lightweight division, made a strong statement today.
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The Brazilian fighter, who was pegged as a four-to-one underdog with selected bookmakers, was not ready to back down from the aggressive former king from the opening bell.
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Dos Anjos pressured his higher ranked foe, moving forward and showing excellent hands, but it was his knee that would be the ultimate game changer. As soon as dos Anjos connected with the flying attack, Henderson was in recovery mode.
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"Smooth" Henderson tried to land a desperation takedown, but the Brazilian easily thwarted his attempt and corked off a deadly right-hook that buckled his knees and sent him crashing to the canvas.
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Senior referee "Big" John McCarthy came charging to make the save as soon as Henderson's knees gave out, and halted the action moments later.
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Henderson quickly jumped to his feet and protested the stoppage, but the most experienced ref in the business stood by <a href=http://www.alportico.net/prodotti/christianlouboutin-sale.jkmsw.php>Christian Louboutin Replica</a>  his call.
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With this performance, dos Anjos asserts himself as perhaps the next in line to challenge for the UFC crown, and becomes the first person to ever knock out Henderson in his 25 fight career.
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I m always the underdog, but now it s my time, dos Anjos stated following the victory.
 +
I was training for everything," he added "I worked a lot on my striking, and I knew my striking was better than his. The plan was to be patient in the first round but throw hard.  
 +
A deflated and disappointed Henderson took to the microphone soon thereafter, continuing to dispute the call.
 +
I thought I was clearheaded, Henderson said. It is what is is. You have ups and downs. You have to take the good with the bad.  
 +
Full report from our
 +
Round one:
 +
The main event contest is underway, and Henderson&nbsp; has started the fight with an <a href=http://www.alportico.net/gosoc.php> true religion uk</a>  extra pep in his step, using a varied arsenal early of punches, kicks and elbows.
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Dos Anjos, has not backed up, taking the center of the cage and starting to get his blows going. Dos Anjos drills the former UFC and WEC champ with a flying knee, defends a takedown and lands a hard blow that buckles the knees of "Smooth" Henderson.
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Dos Anjos rains down blows and gets the stoppage, but the fans seem to disagree with the call from "Big" John McCarthy, and so does Henderson.
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Rating: 3 stars
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Rafael dos Anjos def. Benson Henderson by TKO (punches) at 2:31 of round 1

Revision as of 02:06, 11 September 2014

@@@ "I worked a lot on my striking, and I knew my striking was better than his. The plan was to be patient in the first round but throw hard."

No-ninja  Movie fights will never be the same MMA law  Why Vic's cage-ban is baffling Rafael dos Anjos (22-7) scored one of the biggest upsets of the year, knocking out former UFC and WEC titlist <a href=http://capstone.edu.sg/images/guccioutlet.onlinesalecc.php>Gucci Outlet</a>  Benson Henderson (21-4).

Dos Anjos, one of the most overlooked contenders in the UFC's talent rich lightweight division, made a strong statement today. The Brazilian fighter, who was pegged as a four-to-one underdog with selected bookmakers, was not ready to back down from the aggressive former king from the opening bell. Dos Anjos pressured his higher ranked foe, moving forward and showing excellent hands, but it was his knee that would be the ultimate game changer. As soon as dos Anjos connected with the flying attack, Henderson was in recovery mode. "Smooth" Henderson tried to land a desperation takedown, but the Brazilian easily thwarted his attempt and corked off a deadly right-hook that buckled his knees and sent him crashing to the canvas. Senior referee "Big" John McCarthy came charging to make the save as soon as Henderson's knees gave out, and halted the action moments later. Henderson quickly jumped to his feet and protested the stoppage, but the most experienced ref in the business stood by <a href=http://www.alportico.net/prodotti/christianlouboutin-sale.jkmsw.php>Christian Louboutin Replica</a> his call. With this performance, dos Anjos asserts himself as perhaps the next in line to challenge for the UFC crown, and becomes the first person to ever knock out Henderson in his 25 fight career.

I m always the underdog, but now it s my time, dos Anjos stated following the victory.
I was training for everything," he added "I worked a lot on my striking, and I knew my striking was better than his. The plan was to be patient in the first round but throw hard. 

A deflated and disappointed Henderson took to the microphone soon thereafter, continuing to dispute the call.

I thought I was clearheaded, Henderson said. It is what is is. You have ups and downs. You have to take the good with the bad. 

Full report from our Round one: The main event contest is underway, and Henderson  has started the fight with an <a href=http://www.alportico.net/gosoc.php> true religion uk</a> extra pep in his step, using a varied arsenal early of punches, kicks and elbows. Dos Anjos, has not backed up, taking the center of the cage and starting to get his blows going. Dos Anjos drills the former UFC and WEC champ with a flying knee, defends a takedown and lands a hard blow that buckles the knees of "Smooth" Henderson. Dos Anjos rains down blows and gets the stoppage, but the fans seem to disagree with the call from "Big" John McCarthy, and so does Henderson. Rating: 3 stars Rafael dos Anjos def. Benson Henderson by TKO (punches) at 2:31 of round 1

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