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Even though the new kid on the block, interactive advertising agencies are continuing to dominate design award shows. Previously the strict domain of illustration, graphic design and style, and photography agencies, interactive and multimedia style has matured into an art kind which can stand on its personal.
Originally, interactive design and style was believed as becoming distinctive from standard style, and consequently restricted to niche awards of its own. Shows like theCannes Cyber Lions, interactive media awards and lotus awards had been developed strictly to fill the interactive niche. But as interactive has matured, the design community has begun to see this art kind in a new light.
For instance, Applied Arts now consists of interactive projects in its style awards. Applied Arts is a Canadian magazine dedicated to visual communications. For far more than 20 years Applied Arts has delivered difficult hitting and imperative market data to graphic design, illustration, marketing, interactive design, and photography specialists. Henderson bas not too long ago won 4 awards at the Applied Arts Magazine Awards (henderson bas is Canadas most awarded interactive agency).
A single of the greatest interactive achievement stories of this year was Doves campaign for real beauty, a net-only spot developed for distribution via youtube and other viral video sites. Not only did this campaign win the 2006 Grand EFFIE Award for most efficient marketing communications campaign, but also the award for greatest retail account distinct or channel advertising activity at the MAA Worldwide Globe Awards. The Dove video was created by Ogilvy and Mathers Toronto workplace, while the retail channel portion was produced by Torontos Capital C.
1 of the reasons interactive style has been performing nicely in award shows is the lines among interactive and conventional design are becoming blurred with time. As demonstrated by the dove evolution campaign, a lot of interactive designs have begun to evolve beyond the computer screen and into print and retail locations.
Similarly, a lot of print and Tv ads have moved closer to interactive. In Japan, nearly all print advertisement now include little bar codes which can be study with cell phone cameras, which hyperlink the advertisement to online content material. Massive organizations like Frito Lay have also integrated interactive with Television by utilizing crowdsourced content Television commercials which are produced by men and women at property and submitted on the web.
Although no a single can be certain of the future of interactive, one factor is for particular: the continuing evolution of interactive as a media will only increase the number of interactive projects winning traditional media awards. like
