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This specific book, Explode your Business Customer Base with Email marketing Secrets, is about the importance of building an index of potential customers and how to go about doing just this. Most businesses building a list create a squeeze page that dangles a carrot in front of their visitor\s eyes. Visit this link See more about this internet marketing book to discover why to engage in it. This carrot convinces them to join their email list by typing in their email address. What kind of carrot or opt-in page can you present to your customers in your squeeze page? You might want to consider offering them some form of insider information or industry secret which has a high perceived value due to its scarcity. You can just let them have anything that for them can be fantastic. Just don\t give away the complete farm. Once you find the right opt-in bait, then what? Now you\ll have to look for a web designer to build your websites. After getting your web pages on-line, you\ll simply need to drive traffic to the page and commence collecting the leads. You\ll also need to start building the rest of ones web sales pages with your front end offer. This will show the first opportunity for these potential customers to qualify themselves as shoppers..

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