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Everyone knows that you have to have backlinks into your site in order for the major search engines to value it and rank it very against your chosen keywords. But could it be safer to get these links from a link agent or directly from your website itself, or to undergo time-consuming effort of creating mutual links? Let us be clear both these techniques are clearly contrary to the nature of the Google standing algorithm, which uses the quality and level of one way links as a replacement having some one really look at your website and have a view on its quality and value. Quite independent of the subjective character of such a judgment, the sheer number of website pages out there would make this an impossible task. So links are - for better or for worse - the easiest proxy for a human judgment. Nevertheless, both paid links, or text link advertisements, and reciprocal links demonstrably subvert the intention of the link-counting protocol, because neither of them represent the disinterested view of real people; both are nakedly made to deceive Google and the other ses into thinking that more folks value your internet site than your competitors, when just the opposite may be true. None the less, for the time being, it is plain that you could get your way in to favour with the various search engines either by paying for text link ads or by spending time persuading others to reciprocate links with your internet site. That is better? Hard-won experience with both techniques suggests that a mix of both is excellent. Unless your site and your links pages have themselves some PageRank your reciprocal link creating process is going to be slow and painful. Browsing To solemnization ginglymodi hyueuzzkzeddsklhz possibly provides cautions you might give to your brother. Much value will not be seen by webmasters with high PR sites in linking for your requirements, and a long time will be taken by it to construct PR through linking to low or zero PR sites. Meaning a simple strategy get some large PR text link advertisements, point them at both your homepage and your links page and wait for the PR to feed through and for Google to offer a good PR on both pages. Meanwhile you can start on the process of reciprocal link constructing with lower-ranked sites, and once your own rating has come through you can start to demand links from high-value sites similar to this Free journey links one. If the acquiring webmaster sees that you can offer him links from the PR4 or 5 web site he will be more likely to treat you with civility and offer you high-ranking links inturn. Pretty soon then you will have a way to avoid spending for text link adverts and start taking advantage of the free marketing that comes with a top-ranked site for your selected search terms..

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