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Most cultures employ a rich storytelling tradition - humans like a species use a habit of being drawn into and fascinating with stories, which can be something creative local brands can engage in in terms of their website design. Whoever has studied creative writing is probably knowledgeable about the old adage "show, don't tell" in terms of storytelling, and several of the same principles can be used to great experience marketing websites.

SEO - First thing you have to do is obviously work out what your story is - regardless if you are selling a specific goods and services or even a brand as a whole, you must know

   What it is (or what you are)
   What you are trying to sell or encourage users to complete
   Why this matters
   Who your clients are
   What mood you need individuals to feel in association with your brand/product/service

Web Design - Once you have a general concept of the tale you need to tell for the brand it's time to take advantage of some professional design techniques in order to bring that story your on your own website. See if you can locate a web design agency that understands the thought of brand storytelling - when you do, you might have found your ideal partner for the website project.

Design tools for website and brand storytelling include

   Words - the meat of your content, including way with words, tone and chosen vocabulary, all plays a part in your story and its atmosphere
   Typography - exactly what does your font choice say about your logo and the sort of story you are attempting to tell?
   Colour - plays a part in mood and influencing visitors psychologically by way of warm, cold or neutral colours and their typical associations
   Photographs - accustomed to show the characters, settings and action of the story in terms of actuality, including in backgrounds
   Illustrations - best for showing off components of your story that demand to be described in abstract terms, or break longer stories into component parts
   Videos - combine the very best of all the other storytelling elements and brings these to life with animation to help engage your audience
   Mascots - a terrific way to personify your logo and bring a narrator (or narrated protagonist) into your story for website visitors to engage with
   Interactivity - allowing users to activate with your story turns it in to a collaborative exercise and encourages engagement, for example using social media or perhaps dynamic elements on your website like games and clickable elements of design

Web Design - Especially your local business must ensure that they select a website design agency who know very well what reaches the core or heart of these story - the important thing message they wish to get across online and how they need customers to feel about their brand when they arrive there. Get your visitors to the right mood to just accept and be used from your website storytelling and you are already greater than halfway to turning those visitors into paying customers.