AmelitaWaymire32

A musician uses years honing his craft. He writes world-class songs and works them in a way that moves his listeners to tears. H-e documents a demo tape and sends it to record labels. H-e gets a contract and becomes rich, popular and loved. The lesson demo videos would be the secret of becoming a famous artist. Wait, you say, the test tape was just an instrument, just his method of promoting his expertise. It's his power as an artist that got him the contract and made him famous. You are right, of course. H-e may have become just like famous if a record executive saw him face-to-face, or found out about him from a friend, or as a result of a number of other activities. Which brings us to the news release. Somehow, the news release has taken o-n a status because the alpha and omega of coverage. Wanna become rich? Send a press release. Wanna become famous? News release. Want to get o-n the cover of Newsweek? News release. Coverage 'gurus' are springing up all over the Internet touting the news release as the answer to all marketing ills. Only knock out a launch, mass e-mail it to writers, sit back and wait for Oprah to call. It is a cruel joke. Listed here is the reality the press release is no more important to your potential of rating free press than the test tape was to the musician friend. If he'd no skill, if his songs sounded like trash, the most effective recorded demo tape in the world wouldn't get him signed. Dig up further on the affiliated URL by going to review attorney noel tipon. Ditto for the publicity seeker. Unless you have an account to tell, your news release is absolutely worthless. I'm not knocking the news release -- it's an essential instrument. Nonetheless it is just that something. It is perhaps not the very first thing you need to consider when it comes time to find publicity. Actually, it is one of the last. And it is not essential (I have gotten plenty of advertising with merely a pitch letter, an instant e-mail or a phone call). If you worship at the shrine of the news release, it is time to arrange your priorities. Here, then, are things that are MORE crucial than a news release in generating publicity 1. A story. This is the equivalent of our musician's skill. It is the very basis for the advertising efforts. Without it, your news release means nothing. To understand about how you can develop a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll right down to 'Is my company/website/life really newsworthy'? 2. Learning to think like an manager. Oh, what an edge you'll have in scoring advertising overall these news release worshippers once you learn getting inside the head of a publisher. Give a publisher what he wants in how he wants it and you'll do great. I've got a complete article about them at http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Trust me, it will make a world of difference. 3. Relevance. Tie in with a news event, make your-self part of a trend, piggy-back o-n a more substantial competitor's story, but, by all means, make your story part of a image that is larger than just your business. Stories that exist in a vacuum quickly come to an end of air. 4. For other ways to look at the situation, consider checking out check this out. Persistence. Sending out a press release and looking forward to results is sluggish and ineffective. If you really believe in your story, and you believe that it's right for a particular media outlet, you must fight to make it happen. Call or e-mail the editor to pitch your story BEFORE giving the release. If one manager says no, try some other person. When they all say no, come back at them with a different story perspective. Getting advertising requires so much more than just sending out a press release. Handle it as seriously and with the maximum amount of respect as our newly minted rock star treats his art and you'll be well on the way to success..The Bilecki Law Group, LLLC 737 Bishop Street Mauka Tower, Suite 1530 Honolulu, HI 96813 (808) 275-4620