AmesCallender196
Distributing free product samples is an important tool in sales promotion. A real or trial-sized method is given to most effective and quickest so that you can provide them a chance to experience the product where they might not otherwise get to check it out unless they got it by themselves.
Freebies are often distributed throughout a cool product launch or once the company really wants to capture increased share of the market for the product. Samples may be distributed using direct mail, coupons in newspapers and magazines, door-to-door delivery, in-pack sampling, the Internet and in-store sampling.
http://www.youtube.com/user/UKFreeSamples - In direct mail sampling, free sample products are directly mailed to homes that are targeted based on geo-demographic characteristics. Newspapers can be used broad-scale sampling. Door-to-door free product sample delivery saves costs like packaging costs which are incurred when direct mailing is used. It allows considerable targeting and possesses shorter lead times. In-pack sampling uses the package of some other product to carry the disposable sample product. Some of the product samples are distributed in high traffic locations like theatres, and stores. In-store shopping is the most commonly used method for distributing free samples. Usually, consumers in the retail store or a grocery store are supplied with free product samples for any trial experience. This free sampling often also leads to increased impulse purchases. Several companies also allow customers to request free product samples making use of their websites.
Usually companies have limited stocks to be distributed as free samples and consumers who want to request free product samples using coupons or perhaps the Internet should submit a request as soon as possible.
Product samples are distributed when the desired impact cannot be created by advertising alone and also the cost of distributing samples is cheap. There are many challenges faced by the product companies, mostly concerning freebies center around returning on their investment as well as the proper selection of target customers.
