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An artist uses years honing his craft. H-e writes world-class songs and works them in a manner that moves his listeners to tears. He documents a demo tape and sends it to record labels. H-e gets a contract and becomes rich, popular and admired. The lesson test tapes are the secret of becoming a famous musician. Wait, you say, the test tape was just a tool, just his method of promoting his talent. It's his power as a musician that got him the agreement and made him famous. You are right, obviously. H-e may have become just as popular if a record executive found him face-to-face, or found out about him from a friend, or as a result of a number of other events. Which brings us to the press release. Get more on this affiliated website - Click here click here. Somehow, the news release has taken o-n a magical status since the alpha and omega of advertising. Browse here at the link military sex assault lawyer to discover the reason for it. Want to become rich? Send a press release. Want to become famous? News release. Wanna get o-n the cover of Newsweek? News release. Going To tim bilecki maybe provides suggestions you might give to your mom. Advertising 'gurus' are springing up all over the Internet offering the press release because the answer to all advertising problems. Only knock out a launch, large email it to writers, sit back and await Oprah to call. It is a cruel joke. Listed here is the reality the press release is no more important to your potential of scoring free press than the test tape was to your artist friend. If he'd no ability, if his songs sounded like waste, the best recorded demo tape in the world wouldn't get him signed. Ditto for the publicity seeker. If you don't have a story to tell, your press release is absolutely worthless. I am perhaps not knocking the press release -- it is a vital tool. Nonetheless it is just that something. It's maybe not the first thing you'll need to consider when it comes time to get promotion. In-fact, it is among the last. And it's not even absolutely necessary (I've gotten plenty of advertising with only a pitch letter, an instant e-mail or perhaps a telephone call). In the event that you worship at the shrine of the press release, it is time to arrange your priorities. Here, then, are the things that are MORE important than the usual press release in making publicity 1. A news-worthy story. Here is the equivalent of our musician's skill. It's the basis for the promotion efforts. Without it, your news release means nothing. To learn about how to produce a newsworthy story, take a peek at http://publicityinsider.com/questions.asp and scroll down to 'Is my company/website/life actually newsworthy'? 2. Learning to think as an publisher. Oh, what a side you'll have in rating advertising overall those press release worshippers once you understand ways to get inside the head of a manager. Provide an editor what he wants in the manner he wants it and you'll do great. I have got a whole article about them at http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Trust in me, it'll produce a world of difference. 3. Meaning. Tie in with a media event, make your-self part of a development, piggyback o-n a larger competitor's story, but, by all means, make your story part of a picture that is larger than simply your company. Reports that you can get in a vacuum quickly run out of oxygen. 4. Determination. Giving out a news release and awaiting results is lazy and ineffective. If you really believe in your story, and you believe that it is right for a specific media outlet, you need to fight to make it happen. Call or e-mail the editor to pitch your story BEFORE giving the launch. If one manager says no, take to somebody else. Should they all say no, come-back at them with another story angle. Getting promotion requires a lot more than simply giving out a press release. Treat it as seriously and with the maximum amount of value as our newly minted rock star treats his craft and you will be well on your way to success..The Bilecki Law Group, LLLC 737 Bishop Street Mauka Tower, Suite 1530 Honolulu, HI 96813 (808) 275-4620
