BelknapAlpert52

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If you goal the wrong key words you may as well quit and go home now......

Key words are the very first thing you have to consider when approaching the subject of online marketing and search engine optimisation and or even correctly chosen will reduce you copious amounts of targeted visitors.

I would risk a that probably 99% of sites are not targeting the keywords that would be most profitable for them and therefore are dropping thousands if not hundreds of thousands of pounds by overlooking this important section of Search Engine Optimisation.

Most businesses when asked Just how did you choose the keywords you desired to target can say one of many following two:

1.They would be the key words so I used them my rivals use.

2.Well it apparent they're the key words I will use isnt it.

Do these comments sound familiar to you? To 99-100 of you they will and if thats the case then you must read on.

Keyword selection can be an easy process but many people overlook it and goal keywords that they would be prepared to be profitable and figure out for their danger that they weren't.

To begin let me clear something up that that is that a keyword is individual and maybe not a lot of people appear to realize, So for arguments sake the key phrase great keyword is different to the key phrase keywords that are great. This seems strange I know but if you're optimising for a particular key phrase you must keep your eye on that key phrase (this is very important to consider).

Nowadays there are many resources that make the process of keyword variety very easy. An example of this is Yahoo marketings (formally known as overture) keyword instrument thats liberated to use and will quickly tell you all the different versions of the keywords you are targeting and exactly how popular they are.

I always suggest the following when choosing the top key words for a campaign:

1. Put yourself in your visitors shoes (what would you search for if you were looking for your product or service?).

2. Research your rivals and see what they're doing but dont just do what they are doing because they are.

3. Take note of all of your suggestions and ideas for keywords (you will need them next)

4. Visit the Yahoo marketing web site and use their free keyword checking tool and in turn enter your search phrase ideas.

5. Observe each of the different combinations that are suggested to you and the number of queries done on them this is where you normally learn that the search term you thought was profitable aren't the most profitable on the record.

6. This is where you now choose to reselect your keywords until you're in-the 1%.

Only once you understand what specific keywords and phrases you are targeting can you begin the job of seo safe in-the knowledge that you are not pursuing a white elephant. rapid seo tips

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