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Distributing free product samples is a crucial tool in sales promotion. An actual or trial-sized method is provided to the consumers to be able to provide them an opportunity to experience the product where they'd not otherwise arrive at test it unless they purchased on their own.
Freebies are generally distributed within a new product launch or once the company desires to capture increased market share for that product. Samples can be distributed using direct mail, coupons in newspapers and magazines, door-to-door delivery, in-pack sampling, the Internet and in-store sampling.
free samples - In direct mail sampling, free trial items are directly mailed to homes which can be targeted based on geo-demographic characteristics. Newspapers can be used as broad-scale sampling. Door-to-door free product sample delivery saves costs like packaging costs which can be incurred when direct mailing is utilized. It allows considerable targeting and has shorter lead times. In-pack sampling uses the package of some other product to hold the free sample product. Some of the product samples are distributed in high traffic locations like theatres, and shopping malls. In-store shopping is regarded as the frequently employed way of distributing free samples. Usually, consumers in a a store or even a supermarket are supplied with free product samples to get a trial experience. This free sampling often also leads to increased impulse purchases. Several companies also allow consumers to request free product samples utilizing their websites.
Usually companies have limited stocks being distributed as free product samples and consumers who want to request free samples using coupons or the Internet should outline a request as quickly as possible.
Product samples are distributed when the desired impact can't be made by advertising alone and also the cost of distributing samples is affordable. There are numerous challenges faced from the product companies, mostly concerning free product samples center around returning on their own investment and also the proper choice of target customers.
