CavinessColyer346

The number provided for each phrase is the number of searches performed on Yahoo for the prior Month. At this point, if you see a keyphrase that you would like to expand on, you can click on the phrase and get a new search on a...

To refresh your memory from the preceding post, we looked at how we can get a list of keywords and phrases from Overture. Go to overture search and enter your fundamental keyword. You will get a list of up to one hundred keywords and phrases and key phrases making use of your initial keyword.

The quantity given for each phrase is the number of searches performed on Yahoo for the preceding Month. At this point, if you see a keyphrase that you would like to expand on, you can click on the phrase and get a new search on all terms utilizing that phrase.

Then we test these key phrases in Google to see how numerous pages of info on these keywords and phrases there are.

The next thing to do is to enter these key phrases in a spreadsheet, we will use excel as an instance, but any will do.

You will want 4 columns of Information.

First column is the keyword list from Overture, which is up to 100 key phrases or phrases.

Second column is the number of searches located by overture, corresponding to each and every keyword.

Third column is the quantity of pages discovered by entering the keyword search in Google. The note below the search box says "Results 1-ten of about 3,198,000 for "keyword". This is the figure to enter.

Fourth column is very critical. This is the ratio of searches to final results. To make it usable, calculate this ratio as follows SearchesX100/Final results. In case this doesn't print correctly it is Searches multiplied by 100 divided by Final results. You need to do this calculation for every single keyword. (effortless with a spreadsheet, but out of the scope of this Article!) The x100 gets the figure to a manageable size, centered about 1.

Now ensure the list is sorted in order of column two, which it should be if you transferred it from the yahoo printout. Delete any rows exactly where the second column value is "also tiny" - say much less than 500.

Re-sort the sheet in order of column 3. Delete any rows where the quantity of outcomes is "too huge" - say a lot more than 1,000,000.

Re-sort the sheet in order of column four. We now have a list of keywords and phrases, in order of "value", that is greatest demand for least supply.

Eradicate any search phrases you do not want, for instance off subject words.

Now if you are setting up a niche site, the initial keyword in your list is the master keyword for the Home page, the others are a single for every of the other pages.

You can use the identical principle for Adwords etc.

Note! both Yahoo(Overture) and Google have various searches for Geographical regions, like North America, UK, Australia and so forth. It is worth looking at different results if you are targeting different markets. roger