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As being a traditional business you provide for many forms of marketing. If you are an small business, you may rely mainly on word of mouth marketing, getting your shoppers to give you referrals. You probably have special business cards, brochures, and flyers. Plus your website is probably geared toward these same marketing concepts of delivering company information and cool pictures.

Unfortunately, in today's modern society a business website cannot be one more traditional marketing tool found webdesign österreich inadvertently online or only by your existing customers. The internet is utterly changing the way people look for goods and services, and if potential customers are unable to find you on the internet, in order to take their business in a different place. To build a good web presence you will need to change your focus to online marketing search engine optimization.

Web marketing is much like regular marketing, but taken to the web. Word of mouth marketing becomes social networking, high quality business cards become directory and search engines like google, brochures become video or article marketing, and flyers become online classified ads. However , you must use web marketing search engine optimization for these marketing strategies to be successful.

This involves careful keyword research regarding y our niche, or if your area of expertise, and use of individuals keywords in all of your online marketing. Your keyword or saying should appear in your url of your website or URL, the title of your site, and throughout your internet site at around one to a few percent density. This means that for every four hundred words you should have your own personal keyword four times.

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