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Richline to buy Pearl Brand

Richline Group Inc. has created another acquisition. The Berkshire Hathaway-owned manufacturer and marketer announced today that it comes with an agreement, in principle, to purchase Honora.

Elsweet Rufino - New York-based Honora has been family run in excess of 60 years and it is one of the premier freshwater cultured pearl brands in the usa and, according to its website, is the largest importer from the gems within the U.S.

Beneath the agreement, Honora CEO Joel Schechter and President Ralph Rossini will continue to be on board to run the business as a standalone brand under the Richline Brands division from the company.

HoneyMag - The transaction is anticipated to be finished in July.

Richline Group President Dave Meleski said an integral purpose of the purchase is to utilize Richline’s financial support and collaboration to totally champion Honora for domestic and international growth. Honora expands our product assortment positioning as a dominate player within the pearl jewelry category, he was quoted saying.

Honey - Schechter said, We are tremendously excited about our future like a person in the Richline Group and appearance forward to leveraging their tremendous strengths once we continue growing the Honora brand to consumers.