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On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords spend-per-click plan. The Plaintiff, Click Defense, claims Google failed to enact acceptable measures to guard against fraudulent clicks resulting in unwarranted marketing costs. Click Defense claims it has lost more than $5 million to click fraud.

Click Fraud

Click fraud is a term with a exclusive meaning on the Internet. It refers to the deliberate clicking of spend-per-click advertisements by customers that have no intent of in fact making a acquire. It is common information that unethical companies will set up click centers oversees where people are paid nominal wages to click on specific advertisements. Alternatively, firms will use applications named click bots that automatically search out ads and do the same thing. The finish outcome, of course, is a bevy of clicks that drain marketing budgets.

Google claims it requires appropriate precautionary measures. This claim, nonetheless, is usually met with a snicker considering that the sole source of revenues for Google is marketing. This causes an inherent conflict of interest since Google wants to maximize clicks to generate revenues. As a publicly traded company, Google is below pressure to continually show enhanced income. Taking all of this into account, a single should wonder how difficult Google operates to limit fraudulent clicks. If you have used the content material search aspect of Google Adwords, the outstanding poor conversion rates surely need to raise doubts in your thoughts.

Click Fraud Percentages

Neither Google, Overture nor any other search engine has been willing to publish click fraud rates for their paid advertising program. Hints have been offered concerning a rate of 20 percent. Active advertisers know, nevertheless, the percentages can be significantly higher based on the competitiveness of the keywords in question. Click Defense, the Plaintiff in the lawsuit, is claiming a click fraud price of 38 %.

Will This Influence PPC?

The lawsuit against Google was inevitable. Each web site utilizing Adwords is aware of the problem with click fraud. Frankly, it is a problem with each and every spend-per-click search engine despite the fact that our experience has been greater with Overture.

So, will this lawsuit force the search engines to clean up their act? Its hard to say, but there need to be a single definite advantage. As portion of the lawsuit, Google may possibly be forced to reveal the correct click fraud percentages occurring in Adwords. If Google moves to speedily settle the case, you must take it as an indication it desires to maintain the prices confidential. This, of course, will mean the click fraud percentages are high.

You ought to watch the progress of this lawsuit if you use pay-per-click search engines to promote your web site. Some extremely intriguing info must be revealed. Regardless of the outcome, click fraud is just an additional reason to pursue search engine optimization strategies. read more