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Frustrated authors who have a whole file of rejection letters could well cite the literary agents and publishers who turn down work on a normal basis. But in truth, the blockage in book publishing might properly be those who stock the books, and their conservative method. If the outlets will not take the book what is the publisher to do? Selling on the internet is of course an option, but it’s not for everybody – a lot of readers nevertheless like to pick up a book, look at the cover, read the blurb, the initial paragraph – get a real really feel for the book just before generating the selection to buy. So booksellers are still really considerably relevant.

A developing concern is that a book need to be ‘easy to sell’ so by way of its cover or the sales blurb it fits neatly into a properly-trodden niche. If you liked xxx, then you’ll enjoy yyy, for example – or alternatively deliberately designing the book to look like a ‘Fifty shades of Grey’ or a ‘Twilight’ copy. Sadly, it is all extremely reductionist and does not move literature forward.

Start off nearby

If your book doesn’t fit neatly into a sales niche and as a result hasn’t attracted an agent or publisher, 1 solution is to begin regional. Approach your local bookseller, send your book, or take it along and you can demonstrate the high quality of your book – show them it’s not another self-published pile of rubbish (assuming you have invested time and funds in getting it made and printed to a high high quality). Who knows? Another bookseller could nicely take notice and if they are part of a national chain, the book could then receive significantly wider exposure.

Create a buzz

A single of our lately published authors took this technique. It assisted that his book was set locally, so this provided a ‘way in’, to get seen with the bookseller, and he also used the regional media to develop some interest. We had him photographed at one particular of the book’s central places – an iconic landmark which also featured on the book cover we’d made for him – and a press release was distributed. Finding a nearby angle for the story to appeal to the media was quite simple as he included some autobiographical specifics in the book, which includes drawing on his lengthy career in demolition.

The newspaper coverage offered the author with another weapon to take to the bookshop – given that customers may possibly well be coming into the shop having observed the neighborhood profiles and enquiring about the book, it produced sense for the bookshop to stock it. Creating a buzz around the book and obtaining men and women speaking about it is halfway to encouraging the shops to stock it. high quality self publishing uk