FannieSchaffner592
Distributing free product samples is a crucial tool in sales promotion. A genuine or trial-sized product is distributed to the consumers to be able to provide them a chance to feel the product where they would not otherwise reach check it out unless they purchased independently.
Free product samples are generally distributed within a cool product launch or when the company really wants to capture increased share of the market for your product. Samples could be distributed using direct mail, coupons in newspapers and magazines, door-to-door delivery, in-pack sampling, the web and in-store sampling.
free samples online - In direct mail sampling, free sample products are directly mailed to homes which can be targeted depending on geo-demographic characteristics. Newspapers can be used as broad-scale sampling. Door-to-door free product sample delivery saves costs like packaging costs that are incurred when direct mailing is utilized. It allows considerable targeting and it has shorter lead times. In-pack sampling uses the package of some other product to hold the free sample product. A number of the product samples are distributed in high traffic locations like theatres, and shopping malls. In-store shopping is easily the most frequently employed method for distributing free product samples. Usually, consumers in a retail store or even a food store are provided with free product samples for a trial experience. This free sampling often also contributes to increased impulse purchases. Several companies also allow people to request free samples making use of their websites.
Usually companies have limited stocks to be distributed as free samples and consumers who want to request free product samples using coupons or the Internet should submit a request as early as possible.
Product samples are distributed when the desired impact cannot be produced by advertising alone as well as the price of distributing samples is cheap. There are lots of challenges faced by the product companies, mostly concerning free product samples focus on coming back on their investment and the proper range of target customers.
