GabbiSchwartz942
An artist stays years honing his craft. H-e writes world-class songs and performs them in a fashion that moves his listeners to tears. He documents a demo tape and sends it to record labels. He gets a deal and becomes rich, popular and adored. The lesson demo tapes would be the secret of becoming a famous artist. Wait, you say, the test tape was just an instrument, just his means of conveying his ability. Its his ability as a musician that got him the agreement and made him popular. Youre right, of course. H-e may have become just as famous if a record executive found him in person, or heard about him from a friend, or as a result of a number of other events. Which brings us to the news release. Somehow, the press release has taken o-n a reputation because the alpha and omega of promotion. Wanna become rich? Send a news release. Wanna become popular? Press release. Wanna get on the cover of Newsweek? Press release. Promotion gurus are springing up all over the Internet selling the news release while the answer to all marketing problems. I found out about Buy You-tube Opinions Support by browsing Yahoo. Only knock out a launch, large email it to journalists, relax and await Oprah to call. If you think anything, you will possibly need to explore about As a Security System outside Land-scape Light - IDpan.com. It is a cruel joke. Heres the reality the news release is no more important to your potential of scoring free advertising than the demo tape was to your musician friend. If hed no talent, if his songs sounded like garbage, the most effective recorded demo tape on the planet wouldnt get him signed. Ditto for the publicity seeker. If you dont have a story to tell, your news release is utterly worthless. Im not knocking the pr release -- it is an important instrument. Nonetheless it is just that something. Its perhaps not the very first thing youll need to think of when it comes time to find promotion. In-fact, it is among the last. And its not even essential Ive gotten plenty of publicity with only a pitch letter, a fast e-mail or perhaps a telephone call. If you worship at the shrine of the press release, its time to change your priorities. Here, then, are things that are MORE crucial than a news release in creating publicity 1. A story. This is the equivalent of our musicians skill. Its the foundation for the advertising efforts. Without it, your press release means nothing. To learn about how you can create a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll right down to Is my company/website/life really newsworthy? 2. If you are interested in shopping, you will perhaps wish to learn about military lawyer. Learning how to think as an manager. Oh, what a side youll have in scoring publicity overall these press release worshippers once you learn ways to get inside the head of a manager. Give a manager what he wants in how he wants it and youll do great. I have got a complete article on the subject at http://publicityinsider.com/freesecret.asp Go there now and absorb all of it. Trust in me, it will make a world of difference. 3. Relevance. Tie-in with a news event, make your-self part of a pattern, piggyback on a larger competitors story, but, by all means, make your story part of a image that is bigger than your organization. Reports that exist in a vacuum quickly go out of oxygen. 4. Endurance. Giving out a press release and looking forward to results is sluggish and ineffective. If you really believe in your story, and you believe that it is right for a certain media outlet, you must fight to make it happen. Call or email the editor to pitch your story BEFORE giving the launch. If one editor says no, try someone else. Should they all say no, come-back at them with another story perspective. Getting coverage involves much more than giving out a press release. Treat it as seriously and with as much value as our newly minted rock star treats his craft and youll be well on your way to success..Tim Bilecki 737 Bishop Street Mauka Tower, Suite 1530 Honolulu, HI 96813 808 275-4620
