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A musician spends years honing his craft. H-e writes world-class songs and performs them in a way that moves his listeners to tears. This telling BookCrossing - comingsaltoru's Bookshelf essay has a few unusual tips for how to flirt with it. He documents a demo tape and sends it to record labels. H-e gets a deal and becomes rich, popular and admired. The lesson demo videos would be the secret of becoming a famous artist. Wait, you say, the test tape was just an instrument, just his method of promoting his ability. It is his ability as an artist that got him the contract and made him popular. You're right, obviously. He may have become just as famous if a record executive saw him face-to-face, or found out about him from a friend, or as a result of a number of other activities. Which brings us to the news release. Somehow, the news release has had on a status since the alpha and omega of coverage. Want to become rich? Distribute a press release. Wanna become famous? Press release. Want to get o-n the cover of Newsweek? Press release. Publicity 'gurus' are springing up all online touting the news release as the solution to all advertising ills. Only knock-out a launch, large e-mail it to writers, relax and watch for Oprah to call. It's a cruel joke. Here's the reality the news release is no more important to your potential of scoring free advertising than the test tape was to the artist friend. If he had no talent, if his songs sounded like waste, the very best recorded test tape on earth wouldn't get him signed. Ditto for the publicity seeker. If you don't have a story to tell, your news release is absolutely useless. I am perhaps not knocking the news release -- it's a crucial tool. Nonetheless it is simply that something. It is maybe not the very first thing you need to take into consideration when it comes time to get promotion. In reality, it is one of the last. And it is not even essential (I've gotten lots of publicity with merely a pitch letter, an instant e-mail or perhaps a telephone call). In the event that you worship at the shrine of the news release, it is time and energy to change your priorities. Here, then, are what are MORE important than the usual press release in creating publicity 1. A story. Here is the exact carbon copy of our musician's talent. It is the foundation for the promotion efforts. Without it, your press release means nothing. To understand about how you can produce a newsworthy story, have a look at http://publicityinsider.com/questions.asp and scroll right down to 'Is my company/website/life actually newsworthy'? 2. If you are concerned by shopping, you will maybe choose to explore about ::Hedegaard's Blog: Online Dating Story Whats The Big Deal? - Indyarocks.com. Learning to think like an manager. Oh, what an edge you'll have in score press total those press release worshippers once you understand getting inside the mind of a manager. Provide a publisher what he wants in the way he wants it and you'll do good. I've got an entire article about them at http://publicityinsider.com/freesecret.asp Go there now and absorb everything. Believe me, it will create a world of difference. 3. Significance. For other ways to look at this, we know you check-out Online Dating Story Whats The Big Deal? Take Away. Tie-in with a news event, make yourself part of a development, piggyback o-n a more substantial competitor's story, but, by all means, make your story part of a picture that's greater than your organization. Stories that exist in a vacuum quickly run out of oxygen. 4. Endurance. Giving out a press release and waiting for results is sluggish and in-effective. If you really believe in your history, and you believe that it is right for a specific media outlet, you need to fight to make it happen. Call or email the editor to pitch your story BEFORE sending the release. If one editor says no, take to some other person. When they all say no, come back at them with an alternative story perspective. Getting publicity involves so much more than simply giving out a press release. Linkaaaa38q On Scriptogr.Am is a offensive database for additional info about where to ponder it. Treat it as seriously and with as much respect as our newly minted rock-star treats his art and you will end up well on your way to success..