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With Facebook Business pages (originally called Fan Pages) becoming the typical for businesses marketing on Facebook there is a massive learning curve. As a new environment, a new way of marketing and trying to "join the conversation" while still selling there's been many obstacles to overcome.

buy like - For many business people they cannot launch a Superbowl commercial and hope to get millions of people rushing to click "like". That type of marketing is received for that small selection of companies that dominate Wall Street. To find the most from your Facebook page without getting a 7-figure budget requires watching the facts that others will miss. Fortunately that by evaluating a couple of key aspects of traffic you will soon find out which of the marketing attempts are bringing you the most value.

like page - Facebook has a reporting tool for business pages, called Insights. The Insight tool has many of the most powerful reporting you might imagine (much more facts are available by using Facebook Ads). One section that may give you a quick notion of where you should focus your energy and marketing efforts may be the "Users" section. Specifically have a look at the "New Likes" section.

Once you take a look at New Really cares about can see what sources are giving you fresh people joining your business on Facebook. Here are some from the sources which you may see:

   Ads - In case you are running ads you will need to see if those costly clicks are transforming into new "likes". See this number as well as your ad reporting tool to obtain a good option of what's working.
   Like Box - Are you currently using Social Plugins? Free marketing tools that allow you to get "likes" out of your website. These powerful tools give you a method to take advantage of existing site traffic to compliment your Facebook efforts.
   Search - Are people searching and finding your page? Hopefully so! Check out this number to see the page is booming organically. This could also indicate that you're having some success with "word of mouth" advertising.

get like - These are merely a few of the Like Sources you will observe in your page. Keep an eye on this section and consider focusing your efforts where you are having the utmost success to quickly gain traction with your Facebook Marketing efforts.