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On June 24, 2005, case was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to shield against deceptive clicks leading to unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud.

Click Fraud

Press fraud is really a expression with an original meaning on the Internet. It refers to the prepared clicking of pay-per-click advertisements by users that have no intent of actually making a purchase. It is common knowledge that illegal companies can setup click centers manages where individuals are compensated nominal wages to click on certain ads. Instead, companies use programs called press robots that automatically find ads and do the same. The result, of course, is just a bevy of ticks that strain marketing costs.

Google claims it will take appropriate preventive measures. Since the only way to obtain earnings for Google is marketing this state, but, is usually met with a snicker. This causes an conflict of interest since Google must increase ticks to generate revenues. As a traded firm, Google is under some pressure to continuously show increased profits. Using all of this into account, one must wonder how hard Google works to reduce fake ticks. The extraordinary poor conversions truly must raise questions in your thoughts, when you yourself have used the information search facet of Google Adwords.

Press Fraud Proportions

Neither Google, Overture or any other internet search engine has been ready to submit click fraud rates because of their paid advertising plan. Hints have already been provided regarding a rate of 20 percent. Effective marketers know, nevertheless, the percentages could be higher depending on the competitiveness of the keywords involved. Click Defense, the Plaintiff in the suit, is declaring a click fraud rate of 38 percent.

Will That Impact PPC?

The suit against Google was certain. Every site using Adwords is aware of the issue with click fraud. Honestly, it is a challenge with every pay-per-click internet search engine although our knowledge has been better with Overture.

So, may this suit force the various search engines to completely clean up their work? Its difficult to say, but there should be one clear gain. As part of the suit, Google could be forced to reveal the actual press fraud rates occurring in Adwords. If Google moves to quickly settle the case, it should be taken by you being an indicator it desires to keep carefully the charges private. This, obviously, means the press fraud proportions are high.

You must watch the development of the suit if you use pay-per-click se's to market your website. Some very interesting information must certanly be exposed. Whatever the outcome, click fraud is simply another reason to follow search engine optimization strategies. jt foxx