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With Facebook Business pages (originally called Fan Pages) becoming the conventional for businesses marketing on Facebook there's been a huge learning curve. Being a new environment, a different way of marketing and trying to "join the conversation" while still selling there's been many obstacles to overcome.

buy like - For many companies they can not launch a Superbowl commercial and desire to get huge numbers of people rushing to click "like". That type of marketing is received for your select few companies that dominate Wall Street. To get the most out of your Facebook page without getting a 7-figure budget requires paying attention to the details that others will miss. The good thing is that by evaluating a couple of key areas of traffic it's easy to discover which of the marketing work is giving you probably the most value.

like - Facebook includes a reporting tool for business pages, called Insights. The Insight tool has many of the most powerful reporting you might imagine (a lot more information is available by using Facebook Ads). One section that will give you a quick idea of where to focus your energy and marketing efforts will be the "Users" section. Particularly check out the "New Likes" section.

Whenever you examine New Loves can see what sources are providing you with fresh people joining your company on Facebook. Below are a few with the sources that you might see:

   Ads - If you're running ads you will want to find out if those costly clicks are transforming into new "likes". Look at this number as well as your ad reporting tool to acquire a wise decision of what is working.
   Like Box - Have you been using Social Plugins? Free marketing tools where you can get "likes" from the website. These powerful tools provide you a means to take advantage of existing site traffic to enhance your Facebook efforts.
   Search - Are people searching and finding your page? Hopefully so! Read this number to find out how your page is rising organically. This can also indicate that you are having some success with "word of mouth" advertising.

like page - These are just a number of the Like Sources you will see on your own page. Keep track of this section and consider focusing your time and efforts what your location is having the utmost success to quickly gain traction together with your Facebook Marketing efforts.