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Distributing free product samples is a vital tool in sales promotion. A genuine or trial-sized method is provided to most effective and quickest in order to provide them an opportunity to experience the product where they might not otherwise arrive at try it unless they bought it on their own.
Free samples are often distributed during a new product launch or once the company really wants to capture increased share of the market for your product. Samples may be distributed using direct mail, coupons in magazines and newspapers, door-to-door delivery, in-pack sampling, the net and in-store sampling.
Free samples - In direct mail sampling, free sample goods are directly mailed to homes that are targeted depending on geo-demographic characteristics. Newspapers can be used as broad-scale sampling. Door-to-door free product sample delivery saves costs like packaging costs that are incurred when direct mailing is used. It enables considerable targeting and it has shorter lead times. In-pack sampling uses the package of some other product to hold the free sample product. A number of the product samples are distributed in high traffic locations like theatres, and shopping malls. In-store shopping is the most commonly used way for distributing freebies. Usually, consumers in a retail shop or a food store are provided with free product samples for any trial experience. This free sampling often also leads to increased impulse purchases. Several companies also allow customers to request free samples utilizing their websites.
Usually companies have limited stocks being distributed as free product samples and consumers who would like to request free product samples using coupons or the Internet should submit a request as quickly as possible.
Product samples are distributed once the desired impact can not be created by advertising alone and also the expense of distributing samples is reasonable. There are many challenges faced from the product companies, mostly concerning free product samples focus on returning on their own investment and the proper selection of target customers.
