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A musician spends years honing his craft. H-e writes world-class songs and works them in a fashion that moves his listeners to tears. H-e records a demo tape and sends it to record labels. He gets a deal and becomes rich, famous and adored. The lesson demonstration videos will be the secret to become a famous musician. Wait, you say, the test tape was just a tool, just his means of transferring his talent. Its his ability as a musician that got him the contract and made him popular. You are right, of course. H-e could have become just as famous if a record executive saw him personally, or learned about him from a friend, or as a result of a variety of other activities. Which brings us to the news release. Somehow, the news release has had o-n a reputation because the alpha and omega of promotion. Want to become rich? Distribute a news release. Wanna become famous? News release. Want to get on the cover of Newsweek? Press release. Press gurus are springing up all online offering the press release while the answer to all advertising problems. Only knock out a release, large email it to writers, sit back and watch for Oprah to call. It is a cruel joke. Heres the reality the news release is no more important to your potential of scoring free advertising than the test tape was to our artist friend. If he had no talent, if his songs sounded like waste, the best recorded demo tape on earth wouldnt get him signed. Ditto for the publicity seeker. We discovered air force court martial attorney by browsing Bing. Unless you have an account to tell, your news release is totally useless. I am maybe not knocking the press release -- it is a crucial resource. Nevertheless it is simply that something. It is maybe not the first thing you need to consider when it comes time to find publicity. In reality, it is one of the last. And it is not even essential Ive gotten a lot of advertising with only a pitch letter, a quick e-mail or a phone call. If you worship at the shrine of the press release, it is time to change your priorities. Here, then, are things that are MORE impor-tant than a press release in building publicity 1. A story. This is actually the equivalent of our musicians skill. In case you want to be taught further on court martial attorney, there are many online libraries you can pursue. It is the basis for the publicity efforts. Without it, your press release means nothing. To understand about how you can develop a newsworthy story, take a peek at http://publicityinsider.com/questions.asp and scroll all the way down to Is my company/website/life actually newsworthy? 2. Learning how to think like an publisher. Oh, what an advantage youll have in rating press overall those news release worshippers once you learn how to get inside the mind of a manager. Provide an editor what he wants in how he wants it and youll do good. Ive got a complete article about them at http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Believe me, itll create a world of difference. 3. Meaning. Dig up further on the affiliated paper by visiting military sex assault lawyer. Tie in with a news event, make your self part of a pattern, piggy-back on a larger competitors story, but, by all means, make your story part of the picture thats bigger than just your organization. Reports which exist in a vacuum quickly go out of oxygen. 4. For fresh information, consider checking out HeadleySizer525 - Magic Linux wiki. Determination. Giving out a press release and waiting for results is lazy and in-effective. If you really believe in your history, and you believe that its right for a particular media outlet, you must fight to make it happen. Call or email the editor to pitch your story BEFORE giving the release. If one editor says no, take to someone else. If they all say no, come-back at them with a different story perspective. Getting press involves much more than giving out a news release. Handle it as seriously and with as much respect as our newly minted rock-star treats his craft and you will be well on the way to success..The Bilecki Law Group, LLLC 737 Bishop Street Mauka Tower, Suite 1530 Honolulu, HI 96813 808 275-4620
