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1. Objective Suggestions. Consultants who are paid costs are far more likely to give you unbiased suggestions than consultants who earn commissions based on the quantity of cash you spend. If the consultant income from ad agency commissions, he has an inherent conflict of interest due to the fact th...

As we quick approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you are pondering about hiring a marketing specialist, make confident you consider these 17 crucial points.

1. Objective Guidance. Consultants who are paid fees are a lot more most likely to give you unbiased suggestions than consultants who earn commissions based on the quantity of cash you spend. If the consultant earnings from ad agency commissions, he has an inherent conflict of interest simply because the more you devote, the a lot more he tends to make.

two. Knowledge. Advertising and marketing is so specialized and complex that I advocate you employ someone who has supplied marketing services for a minimum of 15 years. But, do not assume that simply because the person has been in enterprise 15 years, he has the information, talent, judgment and knowledge you want. Make positive you thoroughly interview all consultants you are thinking about.

3. Workload. Does the law advertising and marketing professional do the perform for you? Or does the marketing and advertising particular person serve as a coach and simply tell you what you ought to be performing?

4. Service. Do you really feel that the consultant wants to offer you with the help you need to make your plan succeed? Or do you get the impression that he is searching for bigger fish to fry and that you're just a modest fish in the ocean?

5. Access. Is the consultant hidden behind a wall of secretaries, account executives and administrative assistants? Or is he readily offered to you by phone, fax, and e-mail?

6. Stability. Has the consultant been delivering advertising and marketing solutions for some years? Or is he new to advertising and marketing -- or new to lawyer marketing and advertising -- and just waiting for the opportunity to move on to something else?

7. Advertising Focus. Is the consultant a complete-time advertising and marketing specialist? Or does he supply advice in other disciplines, such as management, human sources, training or finance?

8. Authority. Does the consultant have adequate experience that he is a recognized authority in his field? Or is he still a relative unknown?

9. Size and Efficiency. Does the consultant have a massive employees and/or a penthouse office that his customers pay for? Or when you write a check, are you paying for his high level of expertise, talent, judgment and expertise?

ten. Markups. Does this consultant mark up outside solutions he hires on your behalf, such as graphic artists, printers, photographers, net site technicians, and so forth? Or does this consultant offer these solutions to you at expense?

11. Travel. Does the consultant travel around the country from one client to subsequent, running up airline bills? Or does the consultant maintain charges down by working efficiently with you by telephone, fax and e-mail?

12. Coverage. Does the consultant have a competent marketing and advertising specialist who covers for him when he travels? Or are you relegated to an account executive or administrative assistant who requires messages and tries to relay them to the consultant even though he is on the road.

13. Consideration. Does the consultant have so many clients he can not provide you with the personal care and attention you deserve? Or does he limit his services to a handful of select customers who receive the ideal he has to supply?

14. Operate. Does the consultant himself perform the perform on your behalf? Or does the consultant delegate your perform to a junior associate?

15. Advertising Specialization. Is the consultant a advertising and marketing expert who performs only with 1 kind of advertising? Or does he try to be a "jack of all trades" so he can provide what ever advertising and marketing solutions you want to acquire?

16. Writing Skills. In marketing, nothing is more essential than for your consultant to have superior writing capabilities. And don't expect the consultant's writing to adhere to the guidelines of what you and I discovered in college because advertising and marketing writing is distinct from academic writing. To sample your consultant's writing style, read published articles and advertising and marketing components that your consultant wrote. You'll know appropriate away regardless of whether they come across as warm and friendly -- or if the writing seems cold and impersonal. The way the consultant writes for himself will be related to the way he writes for you. So make positive the consultant you choose has a writing style you admire.

17. Testimonials. Does the advertising and marketing consultant have comments from other lawyers you can assessment? The consultant you are considering ought to offer you with at least 30 or 40 testimonials from other lawyers. If he offers only a handful of, you could be reading comments from his in-laws. like i said