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Richline to purchase Pearl Brand

Richline Group Inc. has created another acquisition. The Berkshire Hathaway-owned manufacturer and marketer announced today which it posseses an agreement, in principle, to buy Honora.

HoneyMag - New York-based Honora has been family owned and operated for longer than Sixty years and it is among the premier freshwater cultured pearl brands in america and, according to its website, is the largest importer with the gems in the U.S.

Under the agreement, Honora CEO Joel Schechter and President Ralph Rossini will stay up to speed to perform the company being a standalone brand underneath the Richline Brands division of the company.

HoneyMag - The transaction is predicted to become completed in July.

Richline Group President Dave Meleski said an integral goal of the acquisition is to utilize Richline’s financial support and collaboration to totally champion Honora for domestic and international growth. Honora expands our product assortment positioning being a dominate player inside the pearl jewelry category, he was quoted saying.

Elsweet Rufino - Schechter said, We are tremendously looking forward to our future like a part of the Richline Group and appear forward to leveraging their tremendous strengths even as continue growing the Honora brand to consumers.