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With Facebook Business pages (originally called Fan Pages) becoming the typical for businesses marketing on Facebook there has been an enormous learning curve. Like a new environment, a new way of promoting and looking to "join the conversation" while still selling there's been many obstacles to get over.

like - For most business owners they can not launch a Superbowl commercial and hope to get thousands of people rushing to click "like". That type of marketing is received for that select few companies that dominate Wall Street. To get the most out of your Facebook page with no 7-figure budget requires paying attention to the details that others will miss. Fortunately that by evaluating several key areas of traffic you will soon find out which of the marketing attempts are giving you probably the most value.

buy like - Facebook includes a reporting tool for business pages, called Insights. The Insight tool has some of the most powerful reporting you can imagine (much more information is available when you use Facebook Ads). One section that will give you a quick concept of where to focus your time and marketing efforts may be the "Users" section. Specifically have a look at the "New Likes" section.

Once you examine New Likes you will be able to see what sources are providing you with fresh people joining your business on Facebook. Here are some with the sources which you might see:

   Ads - If you are running ads you'll want to check if those costly clicks are transforming into new "likes". See this number as well as your ad reporting tool to obtain a wise decision of what is working.
   Like Box - Are you using Social Plugins? Free marketing tools where you can get "likes" from your website. These powerful tools supply you a method to capitalize on existing site traffic to enhance your Facebook efforts.
   Search - Are people searching and finding your page? Hopefully so! Check out this number to see the page is rising organically. This can also indicate that you will be having some success with "word of mouth" advertising.

get like - These are simply a few of the Like Sources you will notice on your page. Keep track of it and consider focusing your time and efforts where you stand having the utmost success to quickly gain traction together with your Facebook Marketing efforts.