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An artist stays years honing his craft. H-e writes world-class songs and works them in a manner that moves his listeners to tears. He documents a demo tape and sends it to record labels. He gets a deal and becomes rich, famous and admired. The lesson demo tapes will be the secret to become a famous artist. Wait, you say, the test tape was just a tool, just his means of promoting his ability. It is his capacity as an artist that got him the contract and made him famous. You're right, obviously. He might have become just as popular if a record executive saw him personally, or heard about him from a friend, or as a result of a number of other events. Which brings us to the news release. Somehow, the press release has had on a magical status while the alpha and omega of advertising. Wanna become rich? Send a news release. Want to become famous? Press release. Want to get o-n the cover of Newsweek? News release. Promotion 'gurus' are springing up all over the Internet selling the press release since the answer to all advertising ills. Only knock-out a launch, large e-mail it to journalists, relax and watch for Oprah to call. It is a cruel joke. Here's the reality the news release is no more important to your potential of rating free advertising than the test tape was to our musician friend. If he had no ability, if his songs sounded like waste, the most effective recorded demo tape on earth wouldn't get him signed. Ditto for the publicity seeker. If you don't have an account to tell, your press release is totally worthless. I'm maybe not knocking the press release -- it is an essential tool. Going To rape court martial attorney seemingly provides tips you could give to your father. Nevertheless it is merely that something. It's maybe not the very first thing you need to think about when it comes time to get promotion. Actually, it is among the last. And it is not really essential (I've gotten a lot of advertising with only a pitch letter, an instant e-mail or perhaps a phone call). If you worship at the shrine of the news release, it's time and energy to change your priorities. Here, then, are what are MORE crucial than the usual news release in generating publicity 1. A newsworthy story. This is actually the equivalent of our musician's talent. It's the basis for your advertising efforts. Without it, your news release means nothing. To learn about how to create a newsworthy story, have a look at http://publicityinsider.com/questions.asp and scroll down to 'Is my company/website/life really newsworthy'? 2. Learning how to think like an editor. Oh, what a side you'll have in score promotion total these press release worshippers once you learn ways to get in the mind of a manager. Give a publisher what he wants in the way he wants it and you'll do good. I have got an entire article about them at http://publicityinsider.com/freesecret.asp Go there now and absorb it all. To research additional information, people can gander at Members - LowKick MMA. Trust me, it'll create a world of difference. 3. Meaning. Tie in with a media event, make yourself part of a development, piggyback o-n a more substantial competitor's story, but, by all means, make your story part of a picture that is greater than simply your business. Stories that exist in a vacuum quickly run-out of oxygen. 4. Determination. Giving out a press release and waiting for results is sluggish and inadequate. If you really believe in your story, and you believe that it's right for a particular media outlet, you have to fight to make it happen. Call or email the editor to pitch your story BEFORE sending the release. If one editor says no, take to somebody else. If they all say no, return at them with a different story perspective. Getting publicity requires a lot more than simply giving out a news release. Treat it as seriously and with as much respect as our newly minted rock star treats his art and you will end up well on the road to success..Tim Bilecki 737 Bishop Street Mauka Tower, Suite 1530 Honolulu, HI 96813 (808) 275-4620
