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Distributing free product samples is an important tool in sales promotion. An actual or trial-sized product is given to an effective in order to provide them an opportunity to go through the product where they would not otherwise arrive at test it unless they got it by themselves.
Freebies are usually distributed during a cool product launch or once the company really wants to capture increased share of the market for that product. Samples may be distributed using direct mail, coupons in newspapers and magazines, door-to-door delivery, in-pack sampling, the Internet and in-store sampling.
free samples uk - In direct mail sampling, free sample products are directly mailed to homes that are targeted based on geo-demographic characteristics. Newspapers can be used as broad-scale sampling. Door-to-door free product sample delivery saves costs like packaging costs which can be incurred when direct mailing is used. It allows considerable targeting and possesses shorter lead times. In-pack sampling uses the package of one other product to transport the free sample product. Some of the product samples are distributed in high traffic locations like theatres, and departmental stores. In-store shopping is the most frequently used way for distributing free product samples. Usually, consumers in a retail shop or a food store are supplied with free product samples for any trial experience. This free sampling often also results in increased impulse purchases. Several companies also allow consumers to request freebies making use of their websites.
Usually companies have limited stocks to be distributed as free product samples and consumers who would like to request free samples using coupons or perhaps the Internet should outline a request as quickly as possible.
Product samples are distributed when the desired impact can't be produced by advertising alone and the expense of distributing samples is affordable. There are many challenges faced by the product companies, mostly concerning free product samples center around a return on their investment and the proper selection of target customers.
