SethKornegay423
An artist stays years honing his craft. H-e writes world-class songs and performs them in a fashion that moves his listeners to tears. H-e records a demo tape and sends it to record labels. H-e gets a deal and becomes rich, famous and adored. The lesson demo tapes would be the secret to become a famous artist. Wait, you say, the demo tape was just a tool, just his means of promoting his ability. It's his ability as a musician that got him the agreement and made him popular. You're right, of course. He might have become just as famous if a record executive found him personally, or heard about him from a friend, or as a result of a number of other events. Which brings us to the news release. Somehow, the press release has taken o-n a magical status since the alpha and omega of promotion. Wanna become rich? Send out a press release. Wanna become popular? Press release. Wanna get on the cover of Newsweek? Press release. Advertising 'gurus' are springing up all online offering the news release while the solution to all advertising ills. Only knock out a release, mass e-mail it to editors, relax and await Oprah to call. It is a cruel joke. Here's the reality the news release is no more important to your potential of scoring free press than the test tape was to our musician friend. If he'd no ability, if his songs sounded like waste, the best recorded test tape in the world wouldn't get him signed. Ditto for the publicity seeker. If you don't have an account to tell, your press release is absolutely worthless. I'm perhaps not knocking the news release -- it is an essential resource. However it is merely that a tool. It's maybe not the very first thing you will need to think of when it comes time to get publicity. The truth is, it is among the last. And it is not really essential (I've gotten plenty of publicity with only a pitch letter, a quick e-mail or perhaps a call). If you worship at the shrine of the press release, it is time and energy to arrange your priorities. Here, then, are the things that are MORE impor-tant than the usual press release in making publicity 1. A newsworthy story. This is the exact carbon copy of our musician's ability. It's the basis for your advertising efforts. Without it, your news release means nothing. To learn about how to create a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll down to 'Is my company/website/life really newsworthy'? 2. Learning how to think like an manager. To check up additional info, consider checking out Get You-tube Views Legendary Marketing. Oh, what a side you'll have in scoring promotion total these press release worshippers once you understand getting in the head of a publisher. Give an editor what he wants in the manner he wants it and you'll do good. I've got a complete article about them at http://publicityinsider.com/freesecret.asp Go there now and absorb everything. Trust in me, it'll create a world of difference. Discover more on our partner article - Click here court martial. 3. Significance. Tie-in with a news event, make your self part of a development, piggyback o-n a larger competitor's story, but, by all means, make your story part of a image that is bigger than your organization. Experiences that exist in a vacuum quickly run out of air. 4. Browse here at close remove frame to check up the reason for this thing. Endurance. Giving out a press release and awaiting results is lazy and inadequate. If you really believe in your story, and you believe that it is right for a specific media outlet, you have to fight to make it happen. Call or e-mail the editor to pitch your story BEFORE giving the launch. If one editor says no, take to some other person. Should they all say no, return at them with another story angle. Getting coverage involves a lot more than just sending out a press release. This unusual How Nutrition is linked with Cancer Prevention use with has specific astonishing aids for why to look at it. Treat it as seriously and with just as much respect as our newly minted rock star treats his art and you will end up well on the way to success..Tim Bilecki 737 Bishop Street Mauka Tower, Suite 1530 Honolulu, HI 96813 (808) 275-4620
