TownleyDufresne62

For a traditional business you give attention to many forms of marketing. If you are an small business, you may rely mostly on word of mouth marketing, getting your clients to give you referrals. You probably have business cards, brochures, and flyers. And your website is probably geared toward these same marketing concepts of providing company information and awesome pictures.

Unfortunately, in today's modern society a business website cannot be another traditional marketing tool found webdesign wels inadvertently online or only from your existing customers. The internet is completely changing the way people look for goods and services, and if potential customers cannot find you on the internet, they are going to take their business anywhere else. To build a good web presence you should change your focus to web marketing search engine optimization.

Web marketing is much like traditional marketing, but taken to the internet. Word of mouth marketing becomes social networking, custom business cards become directory and search engine listings, brochures become video or article marketing, and flyers turn into online classified ads. However , you should use web marketing search engine optimization in order that these marketing strategies to be successful.

This requires careful keyword research of y our niche, or your area of expertise, and use of those keywords in all of your internet marketing. Your keyword or phrase should appear in your domain or URL, the title of the site, and throughout your web site at around one to several percent density. This means that for each and every four hundred words you should have your own keyword four times.

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