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Building Value With Streaming Movie Written content
Getting a company or promotional movie for your personal firm is often seen as a little something of an high priced luxurious - handy, but almost never considered to be a vital advertising and marketing software. Whilst numerous companies can recognize the benefits of getting a corporate video clip, all also usually they are really postpone from the perceived cost and subsequently obtain it tough to justify commercially. In addition, the process of constructing a online video can at times, surface sophisticated and daunting, by having an array of technological terms and processes.
Streaming video offers quite a few practical prospects for maximising the prospective of an current company video. And when compared to other distribution media such as DVD or CD-ROMs it also features a cost-effective alternative for broadcasting a fresh company presentation to some broader viewers.
Whilst streaming video clip is certainly not a different notion and has been around for a long time, it is now a lot easier than in the past to incorporate streaming video information to your web site. The technologies necessary to help movie streaming is broadly obtainable, it can be comparatively cheap and with all the dramatic development in high pace, broadband online connections, a expanding amount of web customers can now perspective premium quality, streaming movie on their computers.
In this post, leading company movie & business television producer, John Howarth, explains some of the ways in which streaming movie content can be made to work effectively for your business and produce tangible results.
Provide Compelling Written content
Try to provide written content that creates a real interest for the viewer. Instead of simply informing them of your key corporate values - the typical narrative being 'how successful we are, the great products & services we offer, our featured clients' - why not turn the message into anything that is actually valuable and engaging to watch.
Take for example a organization that manufactures kitchen products. While you could produce a video clip to establish firm values by highlighting this sort of areas as top quality of craftsmanship and original design of the product, this information is almost absolutely out there more easily on the web pages. It could be far more interesting for the viewer to provide them with a series of recipes, which feature the products being used in context.
Another technique is to provide articles that is not centrally focused to the company's core products & services. For example, your company sponsors a sports event or art exhibition. How about showing some clips from the event, with corporation branding all around it? By using more recognisable and popular written content, you are making a broader 'reach' for the video clip, together with the added possibility of gaining increased web page traffic.
Re-Package Content
Lets say you already have a company video, it's all around ten minutes long and you currently distribute it on a video clip tape format or DVD. The most obvious alternative would be to have it transferred to a streaming format in it is entirety and loaded up onto your website. Even though a ten minute corporate online video sequence may be handy as a backdrop display in a trade exhibition or screened to some captive audience in a conference, it truly is normally far way too long to use as a streaming movie clip on your website. Who really has the time to sit and watch a company online video clip for this length of time? It can be typically far more valuable to break the sequence down into a series of individual clips or re-edit into a shorter, condensed version that has greater impact.
Following on from this, you might also want to distribute streaming online video clips all around different areas on your internet site. This way, the clips featured can be targeted to match - and complement - the page information. For example, on a page detailing enterprise clients and case studies, the movie clip could feature customer testimonials; situated on a contact details page, the video sequence could feature some generic shots of enterprise locations and building exterior shots.
Brand The Movie
Whatever streaming video clip clips you use, try to ensure they are really branded with your corporate identity. This could be a small logo in the top corner of the screen or a 'picture frame' wrapped all-around the moving images. Taking it a step further, you may want to add an introduction sequence with animated company logos at the beginning and end of every sequence. Another option is to create an HTML or Flash 'player' customised with your company identity. The video clip would then play within this frame and could be complemented by some animated product or service information close to it.
When reviewing web site statistics, it is frequently pages featuring streaming video material that are the most 'sticky' and have the longest viewing periods by site visitors. Use this factor in your advantage - it is an ideal opportunity to get your core brand values, products and services across to the site visitor dpstream.
