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Richline to get Pearl Brand

Richline Group Inc. makes another acquisition. The Berkshire Hathaway-owned manufacturer and marketer announced today which it has an agreement, in principle, to get Honora.

Honey - New York-based Honora has been family managed for more than 60 years and is also on the list of premier freshwater cultured pearl brands in the United States and, according to its website, will be the largest importer from the gems in the U.S.

Beneath the agreement, Honora CEO Joel Schechter and President Ralph Rossini will remain aboard to operate the business as a standalone brand beneath the Richline Brands division of the company.

Honey Magazine - The transaction is expected being finished in July.

Richline Group President Dave Meleski said an integral purpose of the purchase would be to utilize Richline’s financial support and collaboration to fully champion Honora for domestic and international growth. Honora expands our product assortment positioning as a dominate player inside the pearl nuggets category, he explained.

Elsweet Rufino - Schechter said, We are tremendously excited about our future as a part of the Richline Group and look toward leveraging their tremendous strengths once we continue growing the Honora brand to consumers.