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Richline to buy Pearl Brand

Richline Group Inc. has made another acquisition. The Berkshire Hathaway-owned manufacturer and marketer announced today it has an agreement, in principle, to purchase Honora.

Elsweet Rufino - New York-based Honora continues to be family managed for more than 60 years and is among the premier freshwater cultured pearl brands in the usa and, based on its website, will be the largest importer with the gems inside the U.S.

Underneath the agreement, Honora CEO Joel Schechter and President Ralph Rossini will remain aboard to perform the business like a standalone brand under the Richline Brands division of the company.

HoneyMag - The transaction is expected to become completed in July.

Richline Group President Dave Meleski said an integral objective of buying is to utilize Richline’s financial support and collaboration to fully champion Honora for domestic and international growth. Honora expands our product assortment positioning like a dominate player in the black pearls category, he explained.

Honey - Schechter said, We are tremendously looking forward to our future being a person in the Richline Group and appear to leveraging their tremendous strengths once we continue growing the Honora brand to consumers.