WarfieldHaber119

An artist spends years honing his craft. He writes world-class songs and works them in a fashion that moves his listeners to tears. He documents a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and admired. The lesson: test tapes would be the secret to become a famous musician. Wait, you say, the demo tape was just a tool, just his means of promoting his talent. It is his power as a musician that got him the contract and made him popular. You are right, obviously. H-e could have become just like famous if a record executive saw him in person, or heard about him from a friend, or as a result of a number of other activities. Which brings us to the press release. Somehow, the press release has brought on a status as the alpha and omega of advertising. Want to become rich? Send a news release. Want to become famous? News release. Wanna get on the cover of Newsweek? News release. Advertising gurus are springing up all online touting the news release since the answer to all advertising ills. Just knock out a release, mass e-mail it to editors, sit back and await Oprah to call. It is a cruel joke. Heres the reality: the news release is no longer important to your potential of scoring free publicity than the demo tape was to our musician friend. If he had no talent, if his songs sounded like trash, the best recorded demo tape in the world wouldnt get him signed. Ditto for the publicity seeker. If you do not have a tale to tell, your news release is absolutely worthless. I am perhaps not knocking the press release -- its an important resource. Browse this webpage visit to learn where to mull over this view. Nonetheless it is merely that: a tool. Its perhaps not the very first thing you will need to consider when it comes time to seek publicity. In reality, it is one of the last. And its not absolutely necessary I have gotten a lot of publicity with merely a pitch letter, an instant e-mail or a telephone call. If you worship at the shrine of the press release, its time and energy to rearrange your priorities. Here, then, are what are MORE essential than the usual press release in creating publicity: 1. A news-worthy story. This is actually the equivalent of our musicians skill. It is the very basis for the promotion efforts. Without it, your press release means nothing. To learn about how you can produce a newsworthy story, take a peek at http://publicityinsider.com/questions.asp and scroll right down to Is my company/website/life really newsworthy? 2. Learning to think like an manager. Oh, what an edge youll have in rating advertising over all these news release worshippers once you understand ways to get in the head of an editor. Provide a manager what he wants in how he wants it and youll do good. I have got a whole article about them at http://publicityinsider.com/freesecret.asp Go there now and absorb all of it. Believe me, it will produce a world of difference. 3. Meaning. Tie in with a news event, make your-self part of a pattern, piggyback o-n a larger competitors story, but, by all means, make your story part of a image that is greater than simply your company. Experiences that exist in a vacuum quickly go out of oxygen. 4. Endurance. If you have an opinion about sports, you will maybe choose to compare about this site. Sending out a news release and waiting for results is sluggish and ineffective. If you really believe in your history, and you believe that its right for a particular media outlet, you have to fight to make it happen. If people wish to identify further on division, we know of heaps of online resources people might consider pursuing. Call or email the editor to pitch your story BEFORE giving the launch. If one editor says no, take to someone else. If they all say no, come-back at them with a different story perspective. Getting advertising requires a lot more than simply sending out a news release. Treat it as seriously and with as much respect as our newly minted rock star treats his craft and you will end up well on the way to success..